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How to Spy on Your Competitor’s SEO in 60 Seconds
Have you ever searched for a term on Google and wished that your website ranked for it?
You know that if that traffic was going to you, it could change your sales, your revenue, and even your life.
But sadly, that traffic is going to your competition. 🙁
Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them…
Introducing the new Ubersuggest Chrome Extension
I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension. It’s quick to do and it’s free.
Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar.
When you click on it, you’ll get data on any popular site.
You’ll see data on the right side, and, as you scroll, you’ll see more data.
The reason I added this feature to the Ubersuggest extension is to give you better access to your competitor’s SEO strategy.
That way you can outrank them.
Let’s go over each report of the Ubersuggest Chrome Extension and how you can use it to outrank your competition.
How to outrank your competition
First off, when you click on the “U” you’ll see traffic overview stats.
This gives you an idea if your competition has more traffic than you. If they do, then you should consider copying their SEO strategy.
If they don’t, then you still may consider spying and copying some of their SEO tactics… but, in general, focus on competitors with more traffic than you.
If you don’t know how to find these competitors, I will show you in a bit… but for now, let’s go over how you can use the data within the Ubersuggest Chrome Extension to boost your SEO traffic.
Once you find some sites that are generating more SEO traffic than you, I want you to scroll down. You’ll see charts that break down how many SEO keywords the site ranks for.
The bigger the number the better. Also, look for sites that continually rank for more keywords than fewer over time.
In other words, if they continually rank for more and more keywords, they are doing something right.
Now scroll down a bit more and you’ll see Top Pages By Country and Top Keywords By Country.
I want you to click on the arrow next to the first result under Top Pages By Country.
It should look something like this:
This will give you an idea of the pages that drive the most SEO traffic to your competition.
If you click “view all” under each page, it will take you over to Ubersuggest and give you more data on the keywords that drive traffic to that content piece.
What you will want to do is create content similar to that by using the keywords that your competition is using. The key, though, is to create content that is more detailed and thorough than what your competition published.
Now that doesn’t mean you need to have a higher word count. It means you need to be more thorough. Here’s what I mean:
Cover every aspect of the topic – if someone reads your content and still has questions, you didn’t go deep enough.
Don’t create multiple pages on the same topic – it’s better to have one page that is super in-depth than it is to have multiple pages on the same topic. When you have multiple pages on the same topic it confuses Google because it makes it harder for them to figure out which one to rank.
Use media to explain your message – a picture is worth 1,000 words. So, use images, audio, and video to help explain your message. For example, if you had a blog post on how to tie a tie, adding images and a how-to video would be very helpful.
Focus on user experience – Google optimizes for users, so focus on users before you focus on Google.
Also, with that Ubersuggest report, you’ll also notice that it will show you all of the people linking to your competitor’s article.
From there, you’ll want to reach out to those sites and see if they are willing to link out to your article, which is better and more in-depth. You can use the outreach templates in this article to help you out.
Last, but not least, I want you to look at your competitor’s keywords.
Within the Ubersuggest extension, scroll to the bottom and to see the top keywords by country. Select the arrow for any country you may be targeting to see a list of keywords.
If you click “see details” under each keyword, you’ll see a detailed report about that keyword.
You’ll be able to see the search volume over the last 12 months, the mobile versus desktop search volume, the click-through rate, how competitive the keyword is to rank, and how lucrative it is as well (CPC).
You can also see any keywords that your competition ranks for.
The report above will give you more ideas of keywords you can be targeting for your website. From there you can take that list of keywords and create content around it.
So how do you find your competitors?
In case you aren’t sure who your competitors are, don’t worry.
Just go to Google and do a search for any keyword related to your industry.
You’ll see something that looks like this:
From there, go through the sites and look for anyone who is a direct competitor. What I mean by a direct competitor is someone who sells the same products or services as you.
News sites aren’t really competitors… general informational sites like Wikipedia aren’t competitors… and even sites like Amazon that sell everything aren’t really competitors.
You need to look for direct competitors, people who focus on the same products or services as you.