How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)

I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Can you take a guess what it is?

It’s online marketing.

Guess how much money that one keyword makes me?

Little to nothing. Why? Because I picked the wrong keyword to rank number one for.

Today I’m going to share with you how to find the right keywords to rank number one on Google.

The first tip I have for you is to put your top competitor’s URL in semrush.

Semrush will show you the most popular pages that your competitors are getting traffic for.

This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.

If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that convert into leads and sales.

Once you’ve figured out their most popular pages, take those pages and put them into ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?

Build Links.

What you want to do is look for the most popular pages that have the least amount of links.

Those are the pages you should be focusing on first.

It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.

That’ll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.

The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.

Did you know that Google gives you a free tool that helps you rank number one?

It’s called Google Search Console.

It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.

It breaks down exactly where you’re ranking.

The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for.

You want to go after the keywords that you’re at the bottom of page one for because it’s way easier to rank number one for a keyword that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.

Going after a brand new keyword that you’re not even in the top hundred for is a lot more work than going after one that you’re already on the bottom of page one for.

Google Search Console can show you keywords that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.

By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.

The last tip I have for you to find amazing keywords is to use Google Trends.

It’s another free tool by Google.

It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular but are climbing.

For example, Apple has a ton iPhones, right?

If they’re going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It’s hard to outrank older pages.

It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet.

Try to blog about new upcoming keywords, because you’re not going to get traffic from them right away, but in two, three months, or even a year, you’re going to be dominating, because no one else went after those keywords before you did.

Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.

Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.

If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s the right keyword, or a negative keyword, if it’s up and coming, or it’s declining.

That way you’re not wasting your time writing articles on stuff that won’t be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!

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How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

Do you know the #1 SEO ranking factor? It’s building links. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Moz did a study. They interviewed SEO experts.

And you know what they said was the number one factor that impacts your Google rankings?

Links.

But unique links are tough to build. So how are you going to create them?

Today I’m going to share with you how I built over 23,000 unique links to neilpatel.com. And what’s impressive about this is neilpatel.com is purely marketing-related.

If I can convince other marketers to link to me, you can build links using the same exact tactics.

So let’s break down how I built over 23,000 unique backlinks.

Go to BuzzSumo. Type in a keyword related to your industry. It’ll show you all the popular articles based on social shares.

Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.

You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.

When you create this infographic, you need to cite the source that you got all your information from this specific website, but it’ll go viral.

Why? Because most people would rather look at an image than read thousands and thousands of words of text.

Use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com to hire a designer.

If you’re going to pay a designer, it doesn’t cost more than 500 bucks.

Now that you created an infographic, what you need to know is this: an infographic has to be super visual.

If it’s data-rich, that’s great. But if it has a ton of colors and is hard to look at, that’s not good.

If your steps don’t flow in a smooth pattern, that’s not good.

Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.

If they put it on their website, what does it do? It links back to yours.

If you don’t know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that’ll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.

Now that you got that infographic up on your website and people can embed it so that’ll create backlinks, you need to get traffic to your site.

If you don’t get traffic, no one’s going to embed it.

I want you to go back to BuzzSumo and find that article that had all those shares.

Click on View Shares, and that’ll break down every single person that shared that article on Twitter.

You want to email ’em, “Hey John; I noticed you shared this article on Twitter “called 101 Ways to Boost Your Traffic by author Neil Patel. “I have a similar infographic “that breaks down those points in a visual fashion. “Cheers, David.”

Now that you’re sending out these emails, you’re going to get a lot of responses, people being like, “Yes, I want to see it.”

Not only will they share it, but a lot of them will embed it.

Now, the next thing you want to do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to them and email them.

It’s that simple.

And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.

Go to BuzzSumo again, you type in keywords, and you’re looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.

You click on the View Shares. You hit up each of those people using an email.

You get them to share your articles. And then, boom, you’ll get more traffic, more backlinks, and it’ll keep rolling in and create this snowball effect.

You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you’ll see all the people who link to them and which articles get the most links.

Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you’ll get a ton of links.

Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.

Hello Bar makes it simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up.

Now, when you’re collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.

They’ll come back to your website, they’re more likely to share it, more likely to read it, and more likely to link back to you.

If you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

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7 Free Tools to Rank #1 in Google | SEO Optimization Techniques to Skyrocket Your Rankings

You want to rank number one in Google. How do you do it?►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Most people say you need to build links. Most people say you need to do on page SEO.

But where do you start?

Hey everyone, I’m Neil Patel, and today I’m going to share seven free tools that will help you rank number one on Google.

Tip #1: Quick Sprout Analyzer.

Quick Sprout’s a free tool, go to quicksprout.com, put in your URL, it’s a gamified SEO application, and it’ll break down the problems, and will walk you through how to fix them step by step.

If you’re not putting in the right keywords in your title tag or your description or your alt image tags, Quick Sprout will tell you, and Quick Sprout can publish them all for you. This will help with SEO optimization and google ranking.

#2: Yoast SEO plugin.

It’s one of my favorite tools.

With the Yoast SEO plugin, every time you publish a blog post, it’ll give you a score and tell you, hey, here’s how you can optimize every single one of your blog posts to get the maximum amount of traffic.

#3: Google Search Console.

With Google Search Console every time you publish a new blog post or a page, you have an XML site map.

The XML site map is created by the Yoast Plugin which you then submit to Search Console.

Search Console shows you how many impressions you’re getting, how many clicks you’re getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks.

You can then go and optimize your content by adding those keywords in, adjusting your title tag, your meta description to include those keywords, and maximize your click-through rate and boost your google ranking.

#4: Google Trends.

Google Trends shows you brand queries. That way you’ll know which brands are more popular and what people are searching for.

Take the car industry for example. There’s General Motors, and BMW.

They both have millions of dollars to spend on SEO. They both have millions of back links.

How does Google know which to rank higher?

One of the factors within Google is brand queries and Google Trends will show you that BMW is searched far more than General Motors.

So what’s Google going to do? They’re going to rank the more popular car manufacturer ahead of the other.

#5: websiteresponsivetest.com

More people are using Google on their mobile or tablet devices than they are on their desktop or laptops.

You want to make sure your website is responsive, and people on mobile devices can load your website extremely fast, and using this free tool, it’ll show you how other websites and mobile visitors are seeing your website.

#6: Screaming Frog.

Screaming Frog is a super technical SEO optimization tool.

You put in a URL, and it shows you every little thing that’s wrong, from titles to headings to keywords to links.

It analyzes every little thing from the super advanced technical framework.

#7: Google PageSpeed Insights.

Google PageSpeed Insights shows how fast your website loads and if it loads slow, that’s okay.

They break down a list that shows what you need to improve both for desktop devices and mobile devices, so that way your website can load extremely fast.

Make sure your website loads extremely fast.

Check out those tools, they work really well, and will help you rank #1 in google.

If you want more tools and tips like this, make sure you subscribe to this channel, because I’m going to be releasing more videos soon, that cover more SEO optimization tools that can help boost your Google rankings as well as tips so that way you can climb faster to the top.

And if you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

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