Category: Health

How to Rank Video on YouTube and Blow Up Your Channel | Does Youtube SEO Impact Your Google Rank?

Does YouTube SEO impact Google ranking? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

I’m Neil Patel, and I’m here with Adam from viewership.com.

In this episode of Q&A Thursday, we’re going to answer a question I get asked over and over again:

How will YouTube impact SEO in the online marketing and digital marketing space in the coming years?

Here’s the thing about YouTube SEO; YouTube videos don’t rank that well or drive a ton of traffic from Google organic.

Videos are ranking because Google is including everything in search results from restaurants, to places to go, to YouTube videos and blog posts.

But here’s the thing that most people don’t know, if you have a video on YouTube, on a popular topic, it can get a ton of search on YouTube.

YouTube itself is one of the most popular search engines out there.
But video creators aren’t optimizing for YouTube search.

So don’t try to create a video and getting it ranked on Google. Create video and concentrate on YouTube SEO.

I rank high for the term “SEO” on YouTube, thanks to help from Adam and viewership.com.

But the video does not rank on Google page one for the term “SEO.”

Of course, ranking the video on Google will generate more views, but that particular video naturally gets like 400-500 just because it ranks on page one on YouTube for “SEO.”

Think of YouTube as a separate search engine outside of Google, and create video content to do well on YouTube.

If you want to rank high on YouTube, here are a few YouTube SEO tips.

YouTube SEO Tip #1: Add transcripts.

If you add a transcript, YouTube really knows what the video’s about.

Yes, YouTube can detect topics and keywords from your video, but you need to upload a transcript manually to optimize your video.

By the way, notice how we keep saying “YouTube SEO, YouTube SEO.”?

By repeating the keyword “YouTube SEO” YouTube knows and will pick up on the fact that the video is about YouTube SEO and we’re going to be able to increase our rank on YouTube because of that.

YouTube SEO Tip #2: Make your videos longer.

I used to make two-minute videos because I thought that’s what viewers wanted.

But YouTube does not like super short videos.

What we’ve found is that YouTube favors videos that are minimum five minutes long.

After analyzing the data, anything over five minutes is pretty much good to go.

YouTube SEO Tip #3: Use the right keywords.

If you don’t use the right keywords with tags, descriptions, and headlines, you’re not going to rank well.

So how do you find the right keywords for YouTube SEO?

First, look at your niche, and see what’s working.

In YouTube, you can spy very easily on your competitors.

To do this you can use VidIQ.com, and you can discover all the videos that are doing well for the keyword you’re targeting, see what tags they’re using, see what’s working, and what’s not working.

I used to think YouTube SEO was like standard SEO, you go out there, create a video, and over time it increases in rankings.

But with YouTube, the moment a video is published, the first 24 hours usually determine if the video’s going to do well over time.

You need the video to do well in the first 24 hours, so do what you can to drive eyeballs to your video.

Email the video out to your lists, tweet it, and share it, and let everyone know about it, the first 24 hours matter more than anything else.

Don’t worry too much about your YouTube videos ranking high on Google. If they don’t, it’s okay. You can still rank high on YouTube, and get a ton of traffic.

Those are our best YouTube SEO tips.

If you need help with YouTube SEO, leave a comment.

We don’t care if you’re a big business or a solo entrepreneur with no money.

We are here to help you. We love you guys as a community.

Whatever I can do to help you succeed makes me happy, that’s my life mission, so feel free to share this video with other people, let them know about it.

And, if you like one of the questions that someone’s asking in the comments, vote it up.

The more votes a comment ends up getting, the more likely Adam and I are to answer it during our next Q&A Thursdays.

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My Best Marketing Strategies for [2018] | Creative Growth Plans for Business

Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

2018 is going to be an exciting year.

The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.

Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?

$110,000 a month.

That’s what it averaged out to for 2017.

Here are my marketing strategies for 2018.

I just bought a blog in the marketing space for a half a million bucks.

They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.

So in 2017, I bought Uber Suggest, I think it was around 140 grand.

They had very little traffic.

I 381 redirected the site, traffic increased and guess what happened?

Nothing.

I hoped that my traffic would go through the roof, but nothing happened.

Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?

Don’t buy anything for the links.

Buy it purely based off of traffic and just pay a simple metric.

If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.

For a blog that I just spent half a million on, their traffic ranges.

On a horrible month, they’ll get around 800,000 uniques.

In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.

My marketing strategy for 2018 is to buy blogs based on of traffic.

I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.

I don’t even care if they have revenue.

If they don’t have revenue, even better.

The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.

I don’t care for any of that.

I just want the traffic.

So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?

If I can’t make my money back in less than 12 months, I will not buy it.

The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.

The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.

If you’re not even making three grand a month, that’s a good deal, right?

They’re like; you’re going to give me half a million dollars for this?

No problem.

Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.

I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.

But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.

When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.

So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.

That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.

My goal is to spend at least $5 million acquiring businesses purely based on their traffic.

If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!

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SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

Today I’m going to share with you all of my war stories about getting banned by Google. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

These are the top SEO mistakes to avoid, and if you don’t, you’re going to get banned.

Tip #1: Avoid building links through WordPress themes.

Some people are still doing them, and they think it works.

Back in the day, I had a web hosting website. I never provided web hosting, but, I ranked number one on Google for the term web hosting.

That’s one of the most competitive terms.

Everyone’s going after it because they want affiliate commissions for HostGator, Bluehost, GoDaddy.

You name it.

Instead of creating my own themes I bought domains that had hosting in it or the term web hosting and then bought a ton of WordPress themes.

I bought all the popular WordPress themes that were already out there and got them for little to no money.

Within six months I shot off to the page of Google for the term web hosting.

Within another three months, I shot up to the first spot.

And you know what happened?

Google eventually banned the website.

When I was ranking number one, I was generating over a $100,000 a month in affiliate income.

That was great.

I didn’t even spend more than $50,000 buying a ton of these sites, and I did that over a period of six months.

So the income that I was generating was massive compared to my investment.

But I got banned.

I learned, don’t do shady link affiliate tactics.

Tip #2: Avoid expired domain names.

There was a domain named after a park, and I bought it because it was about the civil war in America and it had a bunch of EDU links.

All I did was to a take ancient domain name that had a ton of authority and change it to casino-related stuff, and, boom, I popped up in the top three spots for the key term “online casino” and “casino.”

That’s crazy, right?

Eventually, Google figured it out, got banned, lost all my money.

I stopped using those tactics because it’s not good in the long run.

If you’re not sure if you’re SEO strategy that you’re using is going to get you banned or not, leave a comment, and I’ll tell you if you should be doing more of it or less of it.

The last thing you want to do is put all this time and energy like I did and then get banned.

Think long term.

Tip #3: Avoid writing the same content over and over again.
After a while, you run out of topics to produce. So you just regurgitate the same stuff over and over again.

Instead, what you should be doing is updating your old content and changing it to 2017 to 2018 and making the tools more thorough.
Delete the old ones that no one uses anymore.

In your blog, you probably already have regurgitated content, so go into your Google Analytics, look at the one that gets the least amount of search topic, and redirect to more popular topics.

Combine the content, make it more thorough, you have less duplicate content and take all your old material that’s bad and no one’s reading anymore, and delete it.

When you do that, you’re going to get way more traffic, you’re not going to get penalized, and it’s going to grow quarter over quarter continually.

Avoid these three SEO mistakes and in the long run when you measure your growth, year over year, you should be going up.

Think long-term, and stay away from short-term tricks and tactics like I was doing.

It’s about longevity. Follow these tips, and you will have longevity.

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SEO Hacks to Skyrocket Your Google Rankings | 3 Tips to Grow Website Traffic

Do you want to work hard, or do you want to work smart? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Of course, you want to work smart.

And you know What?

With on-page SEO, there are a few tactics that will make up the majority of your result.

Today I’m going to share with you three on-page SEO hacks that’ll skyrocket your Google rankings.

For those of you who don’t know what on-page SEO is, they are the changes that you make on your website, with your code, to get higher rankings on Google.

Google’s a computer.

When it’s crawling your website, it has to read code.

You’ve seen the Matrix; it’s kind of like that.

They’re crawling to figure out what your website is all about, and you can make changes, but today, I’m going to share with you three that’ll help boost your on-page SEO and your Google rankings.

Tip #1: Use Google Search Console.

Click on search analytics; you’ll see what pages are getting rankings, how many clicks, how many impressions, and your click-through rate.

You want to look at the ones that have a high impression count, but low click-rate.

That means people see your listing, but they’re not clicking on it.

Adjust your title tag and meta descriptions.

Add an appealing sentence, that includes keywords, and you’re much more likely to get clicks.

It’s not about stuffing keywords everywhere.

You have to make sure it’s readable for humans.

If you’re using WordPress, you can adjust your title, and your description, using the Yoast SEO plugin.

After 30 days, check to see if your click-rate went up, or down.

If your click-through rate goes up, Google will know to rank your page higher.

That’s how you can keep increasing your Google rankings, slowly but surely.

It’s a grind, it’s not that hard of a change, but it’s a grind in which it takes a long time before the rankings increase from it, but it’s one of the best ways to grow your traffic.

The cool part about Google Search Console is it shows you all of the keywords that you’re getting impressions for.

You can add in the ones that get a high-impression count, and ignore the ones that are low-impression count.

#2: Make sure your website is super fast.

If your server is slow, it doesn’t matter how clean-coded your website is; your site isn’t going to load fast.

Don’t get that cheap five dollar hosting solution, pay for something decent.

I’m on WP Engine, it’s expensive, but my site loads fast.

The other thing you want to do, as I mentioned, is a content delivery network.

That way if someone in India is coming to see your website, they’re getting your site pulled from a server in India.

It’ll load so much faster for them, versus them having to wait for the internet signal to pick it all the way up from the server in, let’s say, North America.

You want to make sure that your server is close to them, and no, you don’t have to buy servers all around the world; rather you want to use a content delivery network, like Akamai, and that will ensure your website loads super fast.

Make sure you’re also using Google’s AMP framework, so if someone’s on a mobile device, it’ll load your site super fast.

I don’t care if someone has a 4G or LTE phone.

Sometimes you’re in an area that has terrible reception, so having an AMP-compatible website ensures that it loads super fast.

I’ve heard a lot of people say if you have an AMP-compatible site, traffic skyrockets.

I’ve found that it usually doesn’t, in regions like North America, Canada, Australia, United Kingdom, but I found my traffic from places like Brazil, has gone up tremendously, once I implemented AMP protocol.

#3: Theme-out your website.

Let’s say your website is about SEO, stick with just SEO.

Don’t go from SEO to TV ads to radio ads.

By having a site that’s very specific on one theme, you’re going to do way better.

After Google’s Hummingbird update, websites that are super detailed and thorough on one topic, are much more likely to have more knowledge on that subject and rank higher than sites that are all over the place.

If you follow these tips, you’ll do exceptionally well.

If you’re not sure how to theme your site, leave a comment below, share your URL, ask a question about theming, and I’ll respond, helping you out.

Anything I can do to help you, just let me know, and I truly am here to help you with your marketing needs.

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How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018)

I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Can you take a guess what it is?

It’s online marketing.

Guess how much money that one keyword makes me?

Little to nothing. Why? Because I picked the wrong keyword to rank number one for.

Today I’m going to share with you how to find the right keywords to rank number one on Google.

The first tip I have for you is to put your top competitor’s URL in semrush.

Semrush will show you the most popular pages that your competitors are getting traffic for.

This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.

If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that convert into leads and sales.

Once you’ve figured out their most popular pages, take those pages and put them into ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?

Build Links.

What you want to do is look for the most popular pages that have the least amount of links.

Those are the pages you should be focusing on first.

It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.

That’ll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.

The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.

Did you know that Google gives you a free tool that helps you rank number one?

It’s called Google Search Console.

It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.

It breaks down exactly where you’re ranking.

The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for.

You want to go after the keywords that you’re at the bottom of page one for because it’s way easier to rank number one for a keyword that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.

Going after a brand new keyword that you’re not even in the top hundred for is a lot more work than going after one that you’re already on the bottom of page one for.

Google Search Console can show you keywords that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.

By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.

The last tip I have for you to find amazing keywords is to use Google Trends.

It’s another free tool by Google.

It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular but are climbing.

For example, Apple has a ton iPhones, right?

If they’re going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It’s hard to outrank older pages.

It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet.

Try to blog about new upcoming keywords, because you’re not going to get traffic from them right away, but in two, three months, or even a year, you’re going to be dominating, because no one else went after those keywords before you did.

Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.

Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.

If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s the right keyword, or a negative keyword, if it’s up and coming, or it’s declining.

That way you’re not wasting your time writing articles on stuff that won’t be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!

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How to Build Unique Links to Skyrocket SEO Rankings (2018) | Backlink Strategies to Rank on Google

Do you know the #1 SEO ranking factor? It’s building links. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Moz did a study. They interviewed SEO experts.

And you know what they said was the number one factor that impacts your Google rankings?

Links.

But unique links are tough to build. So how are you going to create them?

Today I’m going to share with you how I built over 23,000 unique links to neilpatel.com. And what’s impressive about this is neilpatel.com is purely marketing-related.

If I can convince other marketers to link to me, you can build links using the same exact tactics.

So let’s break down how I built over 23,000 unique backlinks.

Go to BuzzSumo. Type in a keyword related to your industry. It’ll show you all the popular articles based on social shares.

Take the articles that are in-depth and list-based and break down things step by step, and then create an infographic with that same information.

You can spice it up, add your own data to it, but, hey, the content is all right there in front of you.

When you create this infographic, you need to cite the source that you got all your information from this specific website, but it’ll go viral.

Why? Because most people would rather look at an image than read thousands and thousands of words of text.

Use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com to hire a designer.

If you’re going to pay a designer, it doesn’t cost more than 500 bucks.

Now that you created an infographic, what you need to know is this: an infographic has to be super visual.

If it’s data-rich, that’s great. But if it has a ton of colors and is hard to look at, that’s not good.

If your steps don’t flow in a smooth pattern, that’s not good.

Once your infographic is up and running, add an embed code so other people can take that infographic and put it on their website.

If they put it on their website, what does it do? It links back to yours.

If you don’t know how to create embed code, use a plugin on WordPress called WP Embed Code Generator, and that’ll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website.

Now that you got that infographic up on your website and people can embed it so that’ll create backlinks, you need to get traffic to your site.

If you don’t get traffic, no one’s going to embed it.

I want you to go back to BuzzSumo and find that article that had all those shares.

Click on View Shares, and that’ll break down every single person that shared that article on Twitter.

You want to email ’em, “Hey John; I noticed you shared this article on Twitter “called 101 Ways to Boost Your Traffic by author Neil Patel. “I have a similar infographic “that breaks down those points in a visual fashion. “Cheers, David.”

Now that you’re sending out these emails, you’re going to get a lot of responses, people being like, “Yes, I want to see it.”

Not only will they share it, but a lot of them will embed it.

Now, the next thing you want to do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to them and email them.

It’s that simple.

And then once you have the audience, you want to create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented.

Go to BuzzSumo again, you type in keywords, and you’re looking for articles like 10 Ways to Double Your Search Engine Traffic, and you want to write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.

You click on the View Shares. You hit up each of those people using an email.

You get them to share your articles. And then, boom, you’ll get more traffic, more backlinks, and it’ll keep rolling in and create this snowball effect.

You also want to do the same thing with Ahrefs. You go, type in your competitor URL, and you’ll see all the people who link to them and which articles get the most links.

Write better versions of those articles and then email them again with the same email template and asking them to link to you. By doing those things, you’ll get a ton of links.

Now, as you get this traffic coming to your website, you need to use a tool called Hello Bar.

Hello Bar makes it simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up.

Now, when you’re collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting them know about your latest blog post.

They’ll come back to your website, they’re more likely to share it, more likely to read it, and more likely to link back to you.

If you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

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7 Free Tools to Rank #1 in Google | SEO Optimization Techniques to Skyrocket Your Rankings

You want to rank number one in Google. How do you do it?►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Most people say you need to build links. Most people say you need to do on page SEO.

But where do you start?

Hey everyone, I’m Neil Patel, and today I’m going to share seven free tools that will help you rank number one on Google.

Tip #1: Quick Sprout Analyzer.

Quick Sprout’s a free tool, go to quicksprout.com, put in your URL, it’s a gamified SEO application, and it’ll break down the problems, and will walk you through how to fix them step by step.

If you’re not putting in the right keywords in your title tag or your description or your alt image tags, Quick Sprout will tell you, and Quick Sprout can publish them all for you. This will help with SEO optimization and google ranking.

#2: Yoast SEO plugin.

It’s one of my favorite tools.

With the Yoast SEO plugin, every time you publish a blog post, it’ll give you a score and tell you, hey, here’s how you can optimize every single one of your blog posts to get the maximum amount of traffic.

#3: Google Search Console.

With Google Search Console every time you publish a new blog post or a page, you have an XML site map.

The XML site map is created by the Yoast Plugin which you then submit to Search Console.

Search Console shows you how many impressions you’re getting, how many clicks you’re getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks.

You can then go and optimize your content by adding those keywords in, adjusting your title tag, your meta description to include those keywords, and maximize your click-through rate and boost your google ranking.

#4: Google Trends.

Google Trends shows you brand queries. That way you’ll know which brands are more popular and what people are searching for.

Take the car industry for example. There’s General Motors, and BMW.

They both have millions of dollars to spend on SEO. They both have millions of back links.

How does Google know which to rank higher?

One of the factors within Google is brand queries and Google Trends will show you that BMW is searched far more than General Motors.

So what’s Google going to do? They’re going to rank the more popular car manufacturer ahead of the other.

#5: websiteresponsivetest.com

More people are using Google on their mobile or tablet devices than they are on their desktop or laptops.

You want to make sure your website is responsive, and people on mobile devices can load your website extremely fast, and using this free tool, it’ll show you how other websites and mobile visitors are seeing your website.

#6: Screaming Frog.

Screaming Frog is a super technical SEO optimization tool.

You put in a URL, and it shows you every little thing that’s wrong, from titles to headings to keywords to links.

It analyzes every little thing from the super advanced technical framework.

#7: Google PageSpeed Insights.

Google PageSpeed Insights shows how fast your website loads and if it loads slow, that’s okay.

They break down a list that shows what you need to improve both for desktop devices and mobile devices, so that way your website can load extremely fast.

Make sure your website loads extremely fast.

Check out those tools, they work really well, and will help you rank #1 in google.

If you want more tools and tips like this, make sure you subscribe to this channel, because I’m going to be releasing more videos soon, that cover more SEO optimization tools that can help boost your Google rankings as well as tips so that way you can climb faster to the top.

And if you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

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SEO Training: 3 Steps to Generating 100K Visitors Per Month in Organic Traffic [REAL LIFE EXAMPLE]

On this week’s Q&A Thursday, I’m breaking down the 3 simple steps to getting organic SEO traffic up to 100K visitors per month. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Here’s the Summary of This SEO Training (Advice for https://viewership.com )

Before you even think about building organic traffic from SEO….
…the first step that Viewership.com need’s to do is go out there and work with influencers.

Now here’s what I mean by that. I’m not talking about, find people like me or whatever it may be, I’m on YouTube, or any of that, I have a blog.

I’m talking about, find people who aren’t on YouTube who have a big audience.

And funny enough, it’s a huge market.

So if you look at how many going to blogs are out there, right, if you look at Wordpress, there’s so many, but there are not that many people doing video content, and I would start discussing with people who have really high ranked blog posts in industries that you’re interested in helping out, such as fitness.

For example, there’s a guy I know named Jeremy.

He owns a company called Legion Athletics.

They also own a site called Muscle for Life. It’s a blog on fitness, gets over a million unique visitors a month. This is a multimillion-dollar company. It’s an eight-figure plus business.

So with them, they already get a ton of Google traffic.

You already know YouTube and fitness are huge.

They already make over 10 million a year. Why not hit people like that up and be like, “You know what, I wanna create videos for you guys, or you guys go create videos, but I wanna show you how you can get more traffic on video than you can through text, or why not combine both of them?”

You’re already crushing it from content marketing. Why not do videos as well?

Now, going back to your first question of how do you get to 100,000 visitors a month.

SEO TRAINING Step #1
First, I would go and write amazing articles in your space about YouTube marketing.

There’s already other people who have articles on YouTube marketing, but I would do more in-depth guides, and then go reach out to every other person who’s linked to those articles on YouTube marketing, ’cause you can go to Buzzsumo, type in YouTube marketing, YouTube SEO.

You then go take the most popular ones, because they base it off the social shares.

SEO Training Step #2:
You then go to ahrefs.com, put in the URL of those sites.

You’ll start seeing all the people linked to them, hit them up, and beg them for a link. If you’re content’s more thorough, they’ll do it.

You’ll just be like, “Hey, I’m Adam. Check out my site called https://Viewership.com; I got amazing content; I cover x, y, and z, and a, b, and c that they don’t.”

It is that simple, and everyone’s like, “No, no, that doesn’t work.” It’s a grind, but it works. If you send out 100 of those emails, you’ll get five links.

And everyone’s like, “Oh, that’s too much work.” But if you do it, because no one else is willing to, you’ll get links. You get the links; you’ll start ranking higher on search engines.

Yeah, so my systematic process is, I do the outreach for link building, which I showed you.

I do the outreach for social shares using Buzzsumo.

SEO Training Step #3:
I link out to people naturally.
And then I hit up them even if they’re my competition and be like, “Hey, you have amazing content.

I loved it so much; I even linked out to you. Feel free and share my article if you like it.”

And a lot of your competitors will share your content, even if you’re unknown.

It works so well.

So once I do those three strategies, and you test these templates, then I just go to Upwork, and I find someone in India or in places like this, where they’re smart and the labor’s much more cost-effective, and I have them do my outreach for me.

And I just scale it up, and I’ll hire a few people.

And that’s how you scale it; you do it in mass quantity and boom, you’ll notice if you do this, in the first three months, you’ll start noticing some traction. In your Google search console, you’ll get impressions but not that much traffic.

First six months, you’ll get some. The 10 to 12-month mark, that’s when your traffic picks up, and you have a good shot at hitting 100,000, but you have to have mainstream keywords, so use Google keyword planner, and make sure the traffic per keyword is higher.

That’s exactly how you can get to 100,000 visitors per month. Just follow this SEO training and you’ll get there before you know it.

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How to Rank #1 on Google for the World’s Most Competitive Keywords | Ranking First Page for “SEO”

Try it, google “SEO” and you’ll see that NeilPatel.com is ranked on Google’s first page. How’d I do it? Watch this video: ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

I’m going to let you in on a little secret, but you have to make a promise to me.

You can’t use this against me.

I rank for the most competitive term on Google, on page one.

You know what that term is?

SEO, I’m competing with other marketers who know what they’re doing. That’s harder than just competing with other companies.

I’m competing with companies with money that know what they’re doing. And I’m on page one for the term SEO.

And I’m going to show you the exact steps I took to rank there, but again, you have to promise not to use this for that term so that you would outrank me.

#1: Your content needs to be super-detailed and thorough

If it’s not thorough, like pillar content.

What I mean by pillar content is, that one piece of content that pretty much explains everything out there under the sun for that one topic. You know what the number-one result for SEO is?

It’s Moz; it’s The Beginner’s Guide to SEO.

It’s long, and it discusses everything about SEO, from how to do it, what it’s about, how it got started, every little thing and every tactic or formula that Google’s looking at to rank a site.

Now, my content doesn’t rank us high, but if you notice, the content on Neil Patel isn’t as thorough.

And you don’t have to be as thorough, but it just shows, the more detailed you are, the better off you’re going to be in rankings.

#2: Your content needs to be beautiful
The better-designed and the more beautiful it is, the better-off you are. People don’t like looking at ugly stuff.
I don’t like looking at ugly web pages.
No one else does either. Make sure your stuff is really pretty.

#3: It has to load fast.
If it doesn’t load fast, it’s not gonna work for most people, especially on their mobile phones.

They’re pulling out their mobile phone, they’re like, oh, this is taking forever to load.

More than 50% of the people using Google are on their mobile phone or mobile device.

So make sure your site loads fast, and especially that webpage that you’re trying to rank.

#4: After you do that, cross-link that post or that pillar page on every other page on your website.

If you go to Neil Patel and you go to any single blog post, you’ll notice that I link to my SEO article.

It’s providing more juice; it’s telling Google, hey, I’m linking to this article on every single page for a reason.

It’s important; I find it important, I want users to know it’s important.

They’re clicking on it; you should rank it high up as well.

#5
The next thing you need to do is use Ahrefs.
Go, type in your competitor URLs, and see who links to them. Hit up all of those people and ask them for a link.

For example, you can send them a short email saying,

“Hey John, I noticed you’re linking to X, Y, and Z site. I have a similar article that came out, but mine covers one, two, and three that their article didn’t. Feel free to check it out here, and if you like it, link to it. Cheers, Neil.”

And leaving an email like that to other people leave to your competitors will cause more links back to you. If you send 100 of those, you should get roughly five people linking back to you.

If you don’t get five linking back to you, that means the email you’re sending is too irrelevant people that shouldn’t be linking to you in the first place.

#6
The next thing you’ll want to do is, be patient. You’re not going to rank right away. That page, after it was put up, it took a year and a half before it popped onto the first page.

You have to be patient and continually update it, provide more value, make it prettier design.

But as long as you’re keeping everything up-to-date and you’re patient, eventually you’ll notice that your rankings will climb.

Mine went from being in the top thousand to top hundred to page five, to page four, to three, to two, and eventually page one.

It was a slow, gradual build.

#7
And here’s the last tip for you, and this is what most people don’t tell you when it comes to ranking.

If you have two sites, General Motors and BMW, they both have a lot of links, they both have billions of dollars to spend on SEO and marketing. So how does Google know which one to rank higher for car-related terms?

It’s brand-related.

If Google noticed that more people are searching for BMW over General Motors, what are they going to do?

They’re going to start ranking BMW higher because they have a bigger brand.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

facebook

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

Hidden Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

  1. You post something on Facebook as usual.
  2. People comment on your post.
  3. Anyone who comments on the post gets your automatic private reply in Messenger.
  4. When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and they immediately receive a Messenger message.

Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

  1. Just click the “FB comment guard” button using the MobileMonkey app.
  2. Create an autoresponder message.
  3. Point them to your Messenger chat landing page.
  4. Add the comment guard to your selected Facebook post.

Hidden Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.

It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging this ad unit

Hidden Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

Your audience can perform self-segmentation when the chat blast sends.

Hidden Tool #5: Messenger Scan Codes

Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

  • In Messenger, tap on your profile picture in the upper right.
  • Then tap your profile picture again
  • The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.

Hidden Tool #6.  Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Tool #7: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

Hidden Tool #8: Invite People to Your Facebook Group by Email

I love hacks that combine two platforms. I can leverage one of my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending them an email. Obviously, you’ll need an email list to do this.

Here’s how.

From your Facebook Group page, click “members” on the left side.

From the next page, you can add email addresses and personal notes to invitees.

Currently, the only way I know how to do this is manually. If you have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.

But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Tool #11: Find Where You’re Gaining Followers

It is important for you to figure out where you’re getting your followers so you can know how to get more.

One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities according to five locations:

  1. On Your Page
  2. Search
  3. Uncategorized Desktop
  4. Your Posts
  5. Others

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Tool #12: Identify Audience Signals on Page Insights

One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Tool #13: Pull Email Addresses

I love this hack.

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

Hidden Tool #15: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Hidden Tool #16: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

Everything else is useless.

I’ve written about this before when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Tool #17: Messenger Drip Campaigns

If you’ve been in Internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
  • Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

The post 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154% appeared first on Neil Patel.

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Ishrat Pasha 2019