Why would Pewdiepie call a far corner of the internet known by the title “Cursed Comments” “the very worst subreddit” out there, I wonder? Surely there should be many more reckless and vicious subreddits that refuse to abide by the rules of common sense.
Well, seemingly innocent at first glance, the subreddit Cursed Comments owns its name 100 percent. Why? Because, as the community’s description says, it serves a collection of “comments that strike the reader into oblivion, while leaving you speechless at the same time.”
Sometimes, it’s the blatant gruesomeness, other times it’s pure incomprehension, sometimes it’s sheer absurdity, other cases it’s all ensued hilarity. After all, it’s a reflection of all the communication happening out in the virtual wild west. Nothing is sacred, everything is kinda meme-like.
So we picked out some of the most ‘srsly?’ and ‘im outta here’ comments as shared by a whopping 2.7 million cursed members in the group. In the end, we are all more or less cursed, it’s just that the cursed ones already know it.
Psst! More cursed comments await in our previous posts here and here.
If you feel like you have so much more potential in life, you need to do something about it. Understand that things won’t align as you want them on their own. You must put in a lot of effort and make things work.
The effort consists of lots of changes. If you’re not at the place you want to be right now, it means that you have a lot of things to change – starting with your mindset and ending with the material items around you that might be holding you back.
Here are the five crucial steps to take if you want to thrive and reach your full potential in life.
1. Create a healthy routine
Pediatricians claim that babies and children are the happiest when their parents set a routine for them. If they have a precise time when they are supposed to eat, sleep, and play, they’ll grow happily. It’s similar with adults.
If you don’t already have a plan, this might be the right time to do it. Set up an exact time when you’ll wake up and have breakfast, set a time when you’ll go jogging and have a fixed time to go to bed. Ensure this isn’t after midnight, as your body needs 6-8 hours of sleep to function properly.
Avoid unhealthy foods, alcohol, and drugs. Having a healthy body means your brain will also work perfectly, and this is crucial for success. Set a routine that will be best for you, as this is the foundation for becoming successful.
2. Customize your home to fit your persona
Did you know that the place we live in symbolizes our mentality? Just look around right now, and if you see things you don’t like, you’re not walking towards success.
Do you have an old ottoman that you hate, but you’re not throwing it away because you feel like there’s no need? Little details like this make your life. You’re bound to them, and they create who you are. That little ottoman is you – you don’t want to throw it away and get a new one because that means you’re throwing away the old you. You’re scared of the change.
Instead, it’s best to invest in your environment, as this will create not just a new home but a new you. Invest in a new life!
3. Surround yourself with people you love
In the office, we can’t choose who we’re going to work with. What we can choose is who we’re going to spend time with after working hours. Every single one of us has toxic people around. You need to remove these people and surround yourself only with those you love.
Living in a toxic relationship with a person that’s dragging you down can be disastrous for you and the success you’re dreaming of. Sometimes it seems irrational, but you must lay some sacrifices to grow. That’s how life is, and you need to accept this as a fact.
Focus on your friends and family that you love. Spend more time with them after professional duties. Have lunch with your favorite colleague, or go to a park with your children. The laughter and enjoyment will fill you with positive energy, which is crucial for being productive.
Did you know that we can literally program our minds? Nerves inside our brain love following patterns. They can be programmed to make your brain focus only on the things you like. Neurobiologists claim that this is easy to do if you put a little effort into it.
What you need to do is spend at least two weeks of constant thinking about success, a healthy lifestyle, being strong, and all the things you want to achieve. Your mind will start believing in this, and once you fully reprogram it, you’ll no longer focus on negative stuff.
Issues and obstacles that hit you on a daily basis will no longer affect you as before. If you reprogram your mind to be convinced that you’re destined to succeed, and only good things await you in the future, be sure that this is precisely what’s going to happen.
5. Accept challenges and be afraid of nothing
Do you know why most young athletes don’t make it to the big leagues? You often wonder how street basketball players are so amazing, and the NBA has players that seem much less skilled than these guys. The answer is – persistence.
Lots of people give up on the first road bump they encounter. One failure destroys their spirit, and they quit on their dreams. But, challenges are there to make the selection. Not everyone can be up for the job to become the best. Only those who know how to face challenges and overcome the obstacles will make it.
That means you need to accept challenges as part of life. Obstacles are only there to prove your worth – they mustn’t take you off the path.
Success is personal. It is different for everyone out there. You need to think about what it means for you and start building it for yourself. However, some things are universal, and you must implement them in your life.
A routine and healthy life is a must. Living in a perfect home and being surrounded by the people you love too. Reprograming your thoughts to think positively will help you tremendously, and understanding that life’s hard and lots of obstacles are going to come along the way is also helpful. Follow these steps, and success is inevitable.
Gal Gadot is an inspiration of strength, beauty, and authenticity. Since gaining global notoriety when she stepped into the spotlight to play the iconic role of Wonder Woman, she has used her influence to set a powerful example of self-acceptance and living life fearlessly. Just a quick visit to her Instagram feed alone will encourage a more positive point of view.
Here are six quotes from Gal Gadot to help propel you towards living your best life now:
1. “Surround yourself with positive, inspiring, & strong individuals and you will always be in a good place.”
It’s easy to become overwhelmed by all the responsibility that weighs heavily on your shoulders each and every day. However, it’s important to realise that you can’t, nor do you have to, do it all alone. Take the time to nurture positive relationships with others facing some of the same struggles and life stresses as you are. It’s amazing how a strong support system of friends, family, and colleagues can make all the difference in helping to inspire and encourage you.
2. “The simple things are the ones that make us the happiest.”
This is a great reminder to take joy in those fleeting and often simple moments that can get lost in the noise of your daily busyness. Remind yourself to recognise and enjoy the people and things that truly matter. Whether it’s making a call to an old friend, championing a coworker at the office, or simply enjoying a glass of wine at the end of a very long day, thankfulness for the small things keep life in perspective and nurture a content and happy heart.
3. “Wonder Woman is a fighter, better than most, but it’s what she fights for that is important. It’s her vision of a future of peace and acceptance that makes her the right ambassador for everyone.”
It’s important to know which battles are worth fighting for and which ones are best left alone. So often we can get caught up in stressing over people or things that really have no benefit to exerting our time, thoughts, emotions, or energy to. Take some time to look at what is truly important to you, such as the relationships you value, your career aspirations and your goals for the future. Then focus your inner super powers towards fighting for what truly matters to you and the impact you want to have on the world around you.
4. “There are such misconceptions as to what a feminist is. Feminism is about equality. I want all people to have the same opportunities and to get the same salaries for the same jobs. I realise I’m doing what I want to do because of the women before me who laid the groundwork. Without them I wouldn’t be an educated working mother who is following her dreams; I wouldn’t be here.”
It’s so easy, especially in the social media dominated world we live in, to become competitive and jealous of one another. It’s important to remember that true success and achievement come when we pull on each other’s strengths, gifts, and talents. Whether it’s starting your own business, striving for that next promotion, or simply cooking a healthy meal for your loved ones at home, it’s always better to build each other up with encouragement, support, and insightful nuggets of advice along the way.
5. “I think women are amazing for being able to show what they feel. I admire women who do. I think it’s a mistake when women cover their emotions to look tough. I say let’s own who we are and use it as a strength.”
Even in the year 2020, women are often looked on poorly for showing too much emotion. Whether it’s becoming upset and letting a few tears fall, or becoming frustrated and vocalising your opinion about a situation, women often feel the need to curb all signs of so-called “weaknesses”. Instead of caving to this stigma, embrace all the nuances of what makes you, you. Use your emotions to fuel your ambition in all areas that are of value and importance to you.
6. “Live boldly. Eat doughnuts”
Finally, refuse to try to fit into a box of what you think others expect of you. Whether it’s at work or at home, you set the rules and expectations of whom you want to be and what you want to accomplish.
Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.
It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk about.
Since its launch in 2005, the site has become one of the most popular social media sites with millions of monthly active users.
Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion, which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules.
That means you need to take a more strategic approach that focuses on conversations and providing helpful or interesting content.
Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right.
Reddit Marketing Etiquette
Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Once you’ve read that, look at the “Reddiquette” page so you can see Reddit’s main rules.
The list includes:
using original sources when sharing stories
looking out for duplicate content before posting
being considerate in the way you speak to other users
reading the full guidelines for a community before contributing
You also need to be clear about why people use Reddit. According to Signity Solutions, Reddit users are looking for answers or entertainment. If you can offer either, then it’s worth contributing to the conversation. Just don’t try and sell anyone anything.
If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like:
posting survey results
creating subreddits around your brand
adding relevant content
being active in the Reddit community
Reddit is a massive site with thousands of subreddits. Each of those subreddits has its own rules, moderators, and culture. Whichever subreddit you join, take the time to familiarize yourself with the sub’s etiquette and what’s acceptable.
Above all, if you’re not sure, ask before posting something. Redditors are there to help and guide users.
Reddit Advertising Policies
Reddit’s advertising policies cover quality, style, URLs, and landing pages. Below are the basics you need to know for each section.
Video advertisements must be high quality. That applies to the audio, visuals, and text. Make sure content is relevant and suitable for a wider audience. Also, the spoken language should be targeted for where you’re advertising.
Reddit allows mature-rated media. However, it needs to comply with the relevant rating laws for each country, and videos containing “shocking, graphic, or profane content” should be labeled as such.
Additionally, Reddit doesn’t permit videos that include strobing or flashing.
Reddit Ad Style Policies
Reddit stresses the importance of professional-looking ads that are concise and detailed. The main takeaways are:
Check ads for any typos and use correct grammar throughout.
Limit the use of emojis and symbols.
Unless mandated by law or a regulatory body, don’t include personal details in your ads.
Limit capitalization to 50 percent or less.
Use quality images.
Target non-English ads to the appropriate regions/countries.
Reddit Ad Quality
Quality primarily relates to accuracy and clarity about the products/services you’re advertising. That means:
not misrepresenting the product, service, or brand
ads should avoid clickbait
advertisements mustn’t promote individual Reddit content; the only exception is if you’re using managed ads
URL and Landing Policies
As with all of Reddit’s advertising policies, the main emphasis is on quality and consistency. Make sure your:
product shows on the landing page
landing page content complies with Reddit’s content and advertising policies
language on the landing page is the same as in the adverts
the landing page doesn’t spam users or use other questionable marketing tactics
URL is consistent with the landing page
not making limited/prohibited products readily available or linking them on your landing page
Perhaps you’re not quite ready to commit to paid advertising. That’s OK. You can use some strategies to start marketing on Reddit without paid ads, like those listed below.
Use a Personal Account
Rather than using a business account, you could set up a personal account. From there, you can begin engaging with the community by answering questions and posting content related to your niche. This is a way of showing your expertise and gaining traction on the site while avoiding self-promotion.
It’s the preferred way of Beardbrand’s Eric Banholtz, who has attracted more than 600 members into his subreddit.
Beardbrand tends to post YouTube content like:
The Top Ten Best Beard Transformational Trims
The Best Way to Fade Your Beard at Home
Wild Beard Gets Shaped to Perfection
You get the idea.
In keeping with Reddit guidelines, there’s no promotional content. The account is just a way of sharing relevant news and touching base with subreddit members.
Ask Me Anything
There’s a subreddit called “Ask Me Anything.”
Members of the community post a huge variety of posts on just about every topic you can imagine. For example, one post is from a female gamer, while AMA is a person who had the same lunch every day for the last 16 years.
Basically, you post a topic and invite others to ask you anything.
Although regular members heavily use the community, you needn’t think you don’t have a place there as a business owner or marketer. The subreddit also attracts members from the business world.
One heavy hitter who makes the occasional appearance is Microsoft’s Bill Gates. Although it’s been some time since Gates contributed, there was huge interest when he did, including plenty of upvotes and lots of interaction.
Start a Subreddit
A popular way for businesses to stay on the right side of Reddit’s rules is to start a subreddit for their brand. Here, you can engage with your customers, answer any questions about your company, and share industry news.
This is a good approach if you aim to encourage engagement and build relationships with prospects.
Paid Advertising on Reddit
Reddit is often overlooked by marketers, but with 52 million daily active users, and high levels of engagement, marketers shouldn’t ignore the site.
There are two main types of ads on Reddit. The first is promoted ads, which you’ll see most often. Reddit displays these at the top of subreddits.
The other type is display ads. Reddit offers other types of advertising, like video and carousel, which we detail below.
1. Display Ads
These are the most common forms of advertisement on the site. With display ads, you’re not just limited to sharing your posts. For example, you can post a customer story that relates to your brand.
You can choose from CPM, CPC, or CPV ads, and these are all made available as auctions via the Reddit Ads Dashboard.
2. Display Ads
Reddit aims to display ads at bigger companies with larger budgets. Unlike promoted ads, these aren’t self-serve, and you need to speak to Reddit’s sales team first. You need a minimum budget of $30,000.
3. Promoted Video
These are available as CPM and CPV bids. Features include an auto-play video and an optional call to action button.
4. Promoted Carousel Ads
Promoted Carousel ads allow up to six images/gifs, and the bid types are CPM and CPC. Reddit shows these ads in users’ feeds.
For greater visibility, Reddit also offers takeover products. You can view the complete requirements for each type of ad and the features provided on Reddit.
Examples of Great Reddit Ads
Before diving and creating your own Reddit ad, let’s look at a few examples.
Nordstrom Reddit Ad
Department store Nordstrom uses Reddit in a way that just about everyone can adopt. It stays on the right side of Reddit’s robust guidelines by using subreddit groups to talk to customers and discuss products, overall service, and typical customer experiences.
It’s clear Nordstrom is playing the long game with its Reddit advertising approach. Its method isn’t likely to garner overnight results. However, it’s a strategy that works for the brand, and it has got hundreds of Reddit users keen to interact with them.
If customer engagement is crucial to you and you’re using it as a building block for your business, the Nordstrom method could be the way to go.
Ally Bank dared to be different with its advertising. Rather than posting in a financial subreddit, it reached out to Reddit’s vast audience of video game lovers.
How did it connect the dots between the two topics? With a simple one-liner that demanded attention:
“You wouldn’t settle for a 1-star controller, so why settle for a 1-star bank?”
Ally Bank stayed away from the traditional banking advert because it was appealing to a non-traditional audience.
You can easily use this approach. Rather than limiting your marketing to your typical market, think about how you could reach different groups and win over consumers that you mightn’t usually market to.
Maker’s Mark took a more direct way of targeting the Reddit community through the r/ads subreddit.
Its “Let it Snoo” tagline was a play on words around Reddit’s mascot, Snoo, and it aimed to make the audience laugh rather than despair at the sight of an advert.
Maker’s Mark was careful to tailor the nature of its advert to the typical Reddit user and talked to them in a style the Reddit audience would welcome.
That’s the key: Always target your audience in the language and the style they’re most comfortable with.
How to Build Your Reddit Advertising Campaign
Setting up your first Reddit campaign may take some time, but with plenty of detailed step-by-step instructions, you should find it easy enough. Here are the basic steps for getting started, but always check Reddit if there’s any part you’re not sure about.
Identify Your Target Audience
If you’re not sure how to narrow down your niche, here are a few pointers:
-Create a customer avatar or profile of your typical customer. You can use the data you already have to do this.
-List any of the characteristics and demographics that you feel represent them. For ideas, you can find out the basics online to get started.
-Understand your demographics’ pain points and how your products/services can help. Keep your customer profile in mind whenever you create new marketing materials and market to your typical customer.
Before you start crafting your ads, have everything organized. In addition to being clear about your goals, and how you’ll measure results, you need: -visuals -copy -destination links -target keywords -ad trackers -credit/debit card -registration details -other creative content
Now let’s get started building your campaign!
Create Your Campaign
1. Sign in with your usual Reddit details at ads.reddit.com, which will take you to the “Create Campaign” page. 2. Give your campaign a name in the “name” box. 3. Choose your payment options. Reddit accepts credit cards for self-serve advertisers. Select your objective from the list. There are several you can pick from. For instance, building awareness, conversions, video views, or app installs.
Create Your Ad Group
Creating your ad group requires a few steps. First:
Segment your campaigns: Begin by segmenting your campaigns to make it easier to track performance. Reddit suggests experimenting with bidding for the different campaigns because of its second-price auction model. Consider segmenting based on device or location. Reddit suggests each ad group should have a $50 daily budget.
Give your ad group a name: Ad group names make it clear what the ad is targeting.
Select your ad placement: Next, decide if you want your promoted posts appearing in feeds or conversations. When advertising in feeds, your ads appear in the home, popular, and community feeds. Conversation ads appear when users are discussing specific Reddit posts.
Define your audience: This is your targeting criteria. You can target ads in several ways, including by location, communities, and devices.
Set your schedule and budget: Reddit offers a daily or a lifetime budget, which allows you to specify a specific date range. Now select your bid. Reddit uses a second-price auction model for bidding and doesn’t guarantee impressions. Reddit states impressions are dependent on targeting, your bid, and Reddit traffic.
Create Your Reddit Ad
1. Enter the name of your ad in the “Ad Name” box. 2. Add third-party trackers. Reddit has a list of approved ones, including Comscore, Appsflyer, and Adjust. 3. Add impressions and click trackers, followed by the macros. 4. Include some creatives. For instance, you could write a new blog post or promote an older one. 5. Create a call-to-action button. 6. Preview your ad. 7. Now, you should see a review button. Click on this and check your ads, making any edits if needed.
Frequently Asked Questions About Marketing on Reddit
Can you self-promote on Reddit?
Like most other online communities, Reddit takes a dim view of self-promotion. Anyone who uses Reddit purely for promotional purposes should view the Reddiquette pages and FAQs to understand what’s allowed.
Start by reading the FAQs and Reddiquette. If you want to include links to a blog, for example, then the content you’re sharing should be helpful and in context with the general topic.
This discussion details a suitable way to share links. Also, ask the admins of subreddits if sharing a link is OK, and build a good reputation or “karma” on the site before thinking about how you can use Reddit for marketing.
How much do Reddit ads cost?
Reddit bases its advertising costs on auctions. It sets its rates at $5 a day minimum, and costs vary dramatically from 20 cents per 1000 impressions to $100.
Marketer’s Guide to Reddit Conclusion
Reddit is a unique platform with millions of active users. It might seem like the ideal place to promote your business, you could get banned (or ridiculed) if you aren’t careful.
Although Reddit is tougher on self-promotion on other platforms, that doesn’t mean marketers should steer clear of it altogether. Provided you stick to the rules and don’t stray into spamming or being “salesy,” you have the opportunity to grow a keen, engaged following.
With hundreds and thousands of subreddits, there’s bound to be one that suits your brand, whatever niche you’re in, regardless of whether your business is new or established.
Reddit is also a fantastic way to get feedback and suggestions from your customers and get to know them better.
Do you advertise on Reddit? What tips do you have to share?
Once per week. 4 lines. 17 characters per line. Ladies and gents, please meet the internet’s beloved Wallingford Sign at one Seattle propane gas station. Every week, it puts up a whole new joke, pun, or one-liner that brings smiles to people’s faces and entertains its fans around the world.
The humorous Wallingford Sign rose to popularity in 2005 when the owners converted the auto repair shop into an ExtraMile convenience store and petrol station. “It had always been easy to think of useful messages to put on the sign for things like service promotions and store specials and the like,” says the sign’s official Facebook page.
So the ExtraMile owners went an extra mile, and the puntastic Wallingford Sign was born. Let’s see some of its best weekly jokes below and be sure to check out part 1 and part 2 when you’re done scrolling through this one.
The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content.
Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet.
SlideShare is one such example.
The presentation-sharing platform has created a simple and seamless way to promote visual content while also encouraging user interaction.
In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.
Let’s get started.
What Is SlideShare?
SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. Content compatible with the platform includes presentations, infographics, videos, and documents.
While SlideShare is not a tool for building content, it does work with existing content formats such as Google Slides, Adobe PDF, OpenDocument, and Microsoft PowerPoint.
SlideShare is best known for being a comprehensive educational resource that makes it easy to display presentations and webinars online.
Here are some of the most popular ways to use SlideShare:
to share online webinars or training materials
as a visualization tool for presentations
to promote products or services
to display newsletters and attract new signups
to showcase visual materials such as guides or brochures
SlideShare remains free to use and allows anyone to create a presentation to share privately or publicly.
Why Should You Use SlideShare for Marketing?
For marketers, using SlideShare offers a unique and interactive way to display content online. By adding a presentation to your blog posts, web pages, and social media feeds, you create a completely new content type to engage your users.
SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presentations can be easily uploaded and displayed for users to click through on their own time.
You can think of these presentations as an infographic with more interactivity.
It’s also important to note SlideShare boasts a user base of 80 million. Most of its user base are business professionals, and its most searched tags are:
SlideShare also receives 500 percent more traffic from business owners than Twitter, LinkedIn, Facebook, and YouTube. This offers a huge benefit to B2B marketers looking to connect with relevant audiences.
5 Strategies to Use SlideShare for Marketing
Now that you understand what SlideShare is and why it’s important for marketers, it’s time to learn how to create an effective and successful presentation.
Here are five steps to follow when using SlideShare for marketing.
1. Use Visual Content
Anyone who’s made a PowerPoint presentation knows they shouldn’t be text-heavy. When formatting your presentation for SlideShare, this is especially important, as online readers tend to lose focus on text-heavy content.
A general rule to follow when creating any type of presentation is the 5/5/5 rule:
5 words per line of text
5 lines of text per slide
5 text-heavy slides in a row
Keep your readers interested and engaged in your SlideShare presentation by using mostly visual content and keeping your text short and succinct.
Visual metaphors can also be used to further cement the messaging of your presentation. You can see an example of a visual metaphor in the image below.
2. Add a Call-to-Action (CTA)
Your SlideShare presentation should work as part of your salesfunnel, moving customers through the education, nurture, and convincing phases. In order to effectively move your customers through these phases, you’ll need to integrate calls to action (CTAs) throughout your content.
A CTA can be a request to contact your business or even a link to start a free trial. You could also ask your customer to sign up for your email list or visit your website.
Whatever you choose, place it strategically at a place where you know your customer will see it. As well, use a benefit-forward statement that shows your customer how they’ll see value from their click.
Presentations that are too long or too bulky will lose reader interest and result in lost leads for your business. Shorter presentations are easier to digest and offer a better chance of a reader seeing your final CTA.
SlideShare itself has noted that shorter visual content is most effective on its platform.
4. Use Customer Pain Points to Inform Content Decisions
Once you know what they’re after, give it to them. It’s really that easy.
5. Use Keywords in Descriptions and Tags
SlideShare comes equipped with presentation descriptions and tags. Be sure to make use of these features when uploading your content.
Adding keywords to your SlideShare descriptions and tags will help your SEO efforts and ensure your presentation is being seen by the right people. If you’re looking for a keyword research tool, try Ubersuggest.
SlideShare for Marketing Tips and Best Practices
SlideShare can be a marketer’s best friend when used correctly. Here are a few SlideShare best practices to guide your process:
Source quality images and fonts: Because it is such a visual platform, it’s important your presentation looks professional and high-quality. Using grainy or low-quality images, hard-to-read fonts, or bad design will turn users away from your content.
Make your presentation simple and clear: As discussed above, don’t overdo it on text, slides, or images. Your users want quick and clear information they can easily digest. The sooner you give them what they want, the better your chances are of converting them.
Start strong: Think of your presentation as an essay. You want to set up your thesis at the beginning and continuously reaffirm your message throughout your slides. If it isn’t clear what you’re trying to say early on, users will likely click away and lose interest. Start your presentation off with your main idea and strongest imagery to hook your reader immediately.
Measure your results: Like anything in marketing, it all comes down to the numbers. Leverage any analytical powers at your disposal and continuously A/B test and optimize your SlideShare content.
Examples of Great Marketing SlideShares
You’re almost ready to start taking the SlideShare world by storm! Here are a few success stories to help you get started.
This presentation is successful because it harnesses strong visual design with simple copy to deliver a clear, concise message. The conversational tone of the copy invites readers to continue moving through the presentation, ending with a clear CTA at the finish.
While this presentation is longer than we recommend, Neutron LLC gets away with it because of its masterful design work and messaging.
Google used completely original and unique illustrations to provide clear visual metaphors throughout the presentation. Google’s brand colors are present in every slide, cementing their brand in the minds of the readers.
Ready to create your first presentation? Follow these steps!
Create a SlideShare Account
The first step in creating and sharing your first SlideShare presentation is to sign up for an account. If you have a LinkedIn profile, you can use your LinkedIn account to sign in. If you don’t already have a LinkedIn profile, you’ll need to create one in order to use the platform.
Create Your Presentation
When creating your presentation, be consistent in your use of fonts and colors. It’s always a good idea to use your own branding assets when creating your presentation to ensure cohesion across your content. Create an intro and outro slide at the start and end of your presentation, and remember to add a CTA so your customers stay active after the presentation.
Upload Your Presentation
Once you’ve finished creating your presentation, it’s time to upload it to the site. You can upload your presentation as a Google Slide, Microsoft PowerPoint, or PDF. SlideShare allows you to schedule your presentation if you’d like it to go live at a specific time. Once it’s live, be sure to promote it widely and share it across your social channels to ensure a wide reach.
SlideShare Frequently Asked Questions
How much does it cost to use SlideShare?
It is free to use for anyone.
Can you earn money from SlideShare?
Not directly, no. SlideShare does not pay users for ads, and there is no direct way to make money from its platform. That said, by strategically including CTAs and actionable points, you can get an ROI from the presentations you upload.
What are the disadvantages of SlideShare?
It does not offer any direct monetization processes for its users, and it also does not include a built-in way to measure analytics.
What’s the difference between SlideShare and PowerPoint?
SlideShare is an online platform that allows you to share your presentations across the internet. PowerPoint is simply a tool for creating presentations.
SlideShare for Marketing Conclusion
SlideShare is a visual content tool that helps you share educational presentations across the internet.
What comes to mind when you think of negotiation tactics?
People in suits closing business deals?
Bargaining with a seller in a market?
Convincing your landlord to lower the rent?
How about all of these?
Negotiation Tactics Play a Key Role in Life
It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.
For example, if you’re struggling to negotiate your desired salary, you can negotiate the job benefits, the scope of work required, hours, or remote-work options.
In other areas of life, you can negotiate a better package with your regular service providers, you can negotiate better deals when shopping and you can even improve your relationships and expectations through effective negotiation.
Why Are Negotiation Tactics Important in Business?
Most business decisions can be improved by learning powerful negotiation tactics. Here’s a few reasons why learning to negotiate is important for growing your business.
Improve Operations: Negotiation can help you find the right compensation package for your employees, get discounts from your manufacturers, have a successful fundraising round, and help you scale your business faster.
Improve Revenue: Done right, negotiation can help reduce business costs and increase profits. For example, negotiating better deals with suppliers or lower costs for rent.
Business Relations: Negotiation can help you strike mutually beneficial deals that are not only profitable but also build positive long-term relationships.
Life Satisfaction: You can also use negotiation in other areas of life like building healthy relationships or getting good deals on products and services. This will promote life satisfaction, creating an optimal mindset for success in your working life.
8 Negotiation Tactics to Become a Better Negotiator
Negotiation can offer great benefits, but it can also be challenging to enter a negotiation without effective negotiation tactics.
This practice of being present in a conversation and listening carefully is called active listening. It helps people feel heard and understood. This can help build a good rapport, which can turn into a good deal.
Here’s a helpful graphic that dives deeper into how you can practice active listening.
2. Use the Framing Method
Perception can have an interesting effect on how we see the world. Take, for example, the following image. It is often used to highlight how perceptions differ.
There are things you absolutely need to have in order to enter a profitable agreement. Then, some things may be “good-to-have,” but aren’t a necessity.
Rank these so your priorities are clear to you.
If you must compromise on something, you need to decide what you can give up. This is where priority lists can help.
For example, building a good relationship with a client may be more important for you right now than making a big sale. In this situation, you can compromise on the price and earn the trust and goodwill of the other party.
5. Make the First Offer
You might have heard the adage “never show your cards.”
Many people believe you shouldn’t make the first offer and let the person in front “reveal” their number first.
This doesn’t work so well in real-life negotiations.
In fact, I’ve found, when it comes to negotiations, you should always be the first to say a number.
Remember, the starting number sets the tone for the rest of the negotiation. Being the first to state a number puts you in control of the negotiation process.
In some negotiations, the problem and the solution might be obvious. For example, when you negotiate a salary, both parties know you’re asking for more money in exchange for continuing to offer your services to the company.
Sometimes the real issues aren’t as obvious.
Let’s say you’ve lost interest in your current job, and need some free time to invest in a side hustle. You go to your boss and try negotiating more PTO or similar benefits.
You haven’t communicated your true needs, so your boss may not understand what you’re looking for. Maybe they’ll offer you a raise. They think they’re doing the right thing, but both of you are stuck in an awkward situation because you couldn’t communicate your actual issue.
This often happens in negotiations. People negotiate for money when they really want more time, freedom, consistency, flexibility, or even another employee for support with the expected workload.
If the goal of a good negotiation process is to solve the problem, then communicating the real problem becomes a key aspect of negotiation tactics.
To succeed at negotiating, you need to understand what solution or outcome you’re seeking. This means you need to communicate the real problem—not just the most apparent one.
The Five Whys is a simple technique that will ensure you are addressing the root cause.
This graphic from Olivier Serrat will help you understand how to use it:
7. Offer a Win-Win Situation
As we discussed earlier, framing your negotiation as a win-win situation can help you become a powerful negotiator.
Here’s why a win-win situation matters.
It helps both parties feel comfortable about the deal.
It opens up the possibility for working together again.
When we frame negotiations as a win-or-lose proposition, we automatically start with the assumption that someone has to lose.
(Hint: No one likes to lose.)
When you enter negotiations with a win-or-lose mindset, your goal is to convince the other party to accept defeat.
Instead, a powerful negotiator frames the negotiations as a win-win opportunity, so everyone is satisfied with the deal.
8. Be Willing to Walk Away
If you’ve framed the negotiation as a win-win opportunity, tried your best to compromise, discussed the underlying problems, and still failed to reach a mutually beneficial agreement, it may be time to walk away.
Many people are scared of having to walk away from a negotiation. This makes them more likely to take a bad deal rather than have no deal at all.
This is a counterproductive approach.
Being prepared to walk away will give you an advantage. It may not be what you hoped for when you entered the negotiation, but sometimes it’s better to say no than sign a bad contract.
If you’re comfortable walking away from the deal, you can use it as leverage. By having other options, you’re already in a stronger position—and now you’ve got a new level of experience to bring to your next round of negotiations with someone else.
Frequently Asked Questions About Negotiation Tactics
What should you not say in a negotiation?
Don’t say things like “let’s make this quick,” or “what about my profit?” This can make the person in front feel like you care more about your personal gains than the relationship you share.
What’s the most important negotiation skill?
Active listening can be an important negotiation skill as it helps you truly understand what the other person has to say. This helps you make better, more empathetic offers that are more likely to be accepted.
Is negotiation manipulative?
Many people believe negotiation tactics are manipulative and unethical, but that’s not true. As long as you’re respectful of the other person’s needs and committed to offering a fair deal, negotiation is perfectly ethical.
Can I negotiate as a beginner?
Negotiation is a skill anyone can practice. Even if you’ve never negotiated in your life, working with a simple negotiation technique can help you increase your confidence and improve your ability over time.
Negotiation Tactics Conclusion
Negotiation tactics sound intimidating. Like they’re reserved for high-profile business people in suits.
That’s not true.
Anyone can negotiate almost any area of their life for better outcomes. From yearly raises to monthly rent, there’s scope for using these negotiation strategies everywhere.
Each of the negotiating tactics we discussed today is powerful alone, but together, their impact can be incredibly effective.
Tech support consists of many things; it’s a range of services companies provide to their customers for products such as software, mobile phones, printers, and other electronic, mechanical, or electromechanical products. But I think that its biggest component is frustration; the soul-crushing feeling every IT person feels when they witness or, God forbid, have to clean up after our stupidity. I’m talking about desecrated HDMI ports, spaghetti cabling, laptops covered in concrete… or as the subreddit r/TechSupportGore calls it—content. This online community collects pics that will make us “cringe to the brink of passing out” and if it gets a point across it’s this: technical support services usually provide users with help in solving some common problems rather than providing training on how to use the product. We haven’t really learned after Bored Panda’s earlier articles on the subreddit here and here. The fails look just as bad!
#45 Customer Came In With A 512gb Ssd In Their MacBook Pro That Only Had 77gb Of Their Own Data On It, Yet It Was Reading As Full Of “Other” Files. After Some Digging It Turns Out That Apple Mail & Gmail Were Writing A New Encyclopedia Britannica Behind The Scenes. That’s A Whole Lot Of Text
For example, if you Google “kitchen appliances,” you’ll see that one of the top results is from IKEA.
In this case, the page title tag is “Kitchen Appliances – IKEA.”
This is what both people and search engines will see as the title of your page. Often, this is the first thing they’ll see, and that’s a big reason why it’s so crucial to put time and effort into your title tags.
The point you need to remember is this: real people are reading your title tag.
They are going to respond to it. They will judge it. They will be compelled by it. They will be put off by it. They will learn from it.
Basically, the title tag is your page’s message to the world!
Title tags work with the meta description (the text below the title). In the case of the IKEA search result above, this is the meta description — a sentence or phrase that adds more information about the page.
Your title tags are representatives of your pages, and you want people and search engines to know that your pages have unique, valuable content.
Make sure your title tag is related to your content. It should read naturally and grab the reader’s attention.
Keep in mind, you’re not trying to trick people. All you need to do is clearly explain the benefit of clicking on the page.
Often, the “benefit” is nothing more than telling them what the page is about! At this point, you’re not trying to sell anything. You’re simply giving them information.
Here’s an example that clearly expresses a benefit (ignore the jargon-filled, not-so-great meta description).
On the other hand, this title tag is plain and doesn’t explicitly state a benefit (they did a nice job with the meta description, though).
(Sure, Amazon probably doesn’t need to state a benefit, but your site probably does.)
Stating a benefit probably won’t do anything for search engines, but it goes a long way for human users who come across your site with a search.
Step 2: Create Your Title Tag
Once you have your page title tag written, you need to set it as the title for your page.
The way you’ll do this will depend on what powers your website.
If you have a custom site, you’ll need to edit the HTML directly. (And it’s super easy to do.)
If you use WordPress, it’s also super easy.
If you use another CMS or host, it might look a little bit different for you.
Let’s take a look at each of these three different cases and how to create a title tag for each scenario.
Case 1: You Have a Custom Site Not Hosted on a CMS
If your site isn’t hosted on a CMS, you can edit your HTML to add titles.
First, you access the HTML for your specific page. I recommend checking with your hosting service on how to do this.
Once you’ve found the editable HTML, make sure you’re between the <head> tags.
(Note: This is an example code using Editpad.org. Your code will probably look different, and there might be extra code here. That’s okay––just make sure you’re only between the <head> tags and not any others.)
To create the title, use <title> tags. For example:
That’s it! Save your code, and your title will now show up correctly.
Case 2: You Use WordPress
If you use WordPress, you’ll be happy to know there’s a super simple solution — it’s actually way easier than editing the HTML.
In fact, this method uses something you’re probably already using: the well-loved Yoast SEO plugin.
First, if you don’t have Yoast installed, go to Plugins > Add New.
Type “Yoast” into the plugin search bar.
Look for “Yoast SEO.”
Click “Install Now.”
Next, click “Activate.”
Now the plugin is up and running.
To edit the title tag for a page or post, navigate to that content and open the editor.
Scroll down to the bottom of your post or page, and you’ll see the Yoast box, where you can edit the title tag and meta description.
It’ll also give you a nice preview of both your title and meta description:
If your title tag (or meta description) turns out to display differently on the actual SERPs, you can always go back and edit it in this section.
Case 3: You Don’t Have a Custom Site or a WordPress Site
I know not all of you fall under these categories.
You might use a completely different kind of CMS, or your web host might have a different setup.
In those cases, I recommend contacting your CMS company or web host to find out how to access your HTML to edit your page title tags.
This is really a case-by-case scenario, so it will probably look different for a lot of you. However, you should be able to get an answer with a quick email to your web host’s support email.
So far, you’re two-thirds of the way done! Now you just need to make sure your title tag is the most SEO-friendly it can be.
Step 3: How to Optimize Your Title Tag for SEO
We’ve talked a little bit about this already, but there are a few more steps you can take to make sure your title tag is optimized.
This is the step that most people miss entirely!
They think, “Yay. I’m done with my title tag!” But they forget that one of the primary methods of marketing and promotion is through social sharing!
Here are my best tips for optimizing your title tags for social.
Use Your Brand Wisely
The title tag can be a great place to include your brand, but if you overdo it, you could face some consequences.
Google suggests using your homepage title tag to include the most branding. Their example: “ExampleSocialSite, a place for people to meet and mingle.”
For most of your pages, adding your brand to the end of the title tag will suffice (if there’s room, that is).
Here’s how I do that:
Prevent Search Engines from Rewriting Your Title Tags
You read that right: Sometimes Google will rewrite your title tags.
It’s crazy, I know! But why the heck would this happen?
According to Silkstream, “Google will automatically change how your title is displayed in the SERPs if their algorithm is under the impression that the page title doesn’t accurately represent the content on that page.”
So if your title tags don’t look good to Google, they’ll consider other factors, including: