How to Rank Video on YouTube and Blow Up Your Channel | Does Youtube SEO Impact Your Google Rank?

Does YouTube SEO impact Google ranking? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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I’m Neil Patel, and I’m here with Adam from viewership.com.

In this episode of Q&A Thursday, we’re going to answer a question I get asked over and over again:

How will YouTube impact SEO in the online marketing and digital marketing space in the coming years?

Here’s the thing about YouTube SEO; YouTube videos don’t rank that well or drive a ton of traffic from Google organic.

Videos are ranking because Google is including everything in search results from restaurants, to places to go, to YouTube videos and blog posts.

But here’s the thing that most people don’t know, if you have a video on YouTube, on a popular topic, it can get a ton of search on YouTube.

YouTube itself is one of the most popular search engines out there.
But video creators aren’t optimizing for YouTube search.

So don’t try to create a video and getting it ranked on Google. Create video and concentrate on YouTube SEO.

I rank high for the term “SEO” on YouTube, thanks to help from Adam and viewership.com.

But the video does not rank on Google page one for the term “SEO.”

Of course, ranking the video on Google will generate more views, but that particular video naturally gets like 400-500 just because it ranks on page one on YouTube for “SEO.”

Think of YouTube as a separate search engine outside of Google, and create video content to do well on YouTube.

If you want to rank high on YouTube, here are a few YouTube SEO tips.

YouTube SEO Tip #1: Add transcripts.

If you add a transcript, YouTube really knows what the video’s about.

Yes, YouTube can detect topics and keywords from your video, but you need to upload a transcript manually to optimize your video.

By the way, notice how we keep saying “YouTube SEO, YouTube SEO.”?

By repeating the keyword “YouTube SEO” YouTube knows and will pick up on the fact that the video is about YouTube SEO and we’re going to be able to increase our rank on YouTube because of that.

YouTube SEO Tip #2: Make your videos longer.

I used to make two-minute videos because I thought that’s what viewers wanted.

But YouTube does not like super short videos.

What we’ve found is that YouTube favors videos that are minimum five minutes long.

After analyzing the data, anything over five minutes is pretty much good to go.

YouTube SEO Tip #3: Use the right keywords.

If you don’t use the right keywords with tags, descriptions, and headlines, you’re not going to rank well.

So how do you find the right keywords for YouTube SEO?

First, look at your niche, and see what’s working.

In YouTube, you can spy very easily on your competitors.

To do this you can use VidIQ.com, and you can discover all the videos that are doing well for the keyword you’re targeting, see what tags they’re using, see what’s working, and what’s not working.

I used to think YouTube SEO was like standard SEO, you go out there, create a video, and over time it increases in rankings.

But with YouTube, the moment a video is published, the first 24 hours usually determine if the video’s going to do well over time.

You need the video to do well in the first 24 hours, so do what you can to drive eyeballs to your video.

Email the video out to your lists, tweet it, and share it, and let everyone know about it, the first 24 hours matter more than anything else.

Don’t worry too much about your YouTube videos ranking high on Google. If they don’t, it’s okay. You can still rank high on YouTube, and get a ton of traffic.

Those are our best YouTube SEO tips.

If you need help with YouTube SEO, leave a comment.

We don’t care if you’re a big business or a solo entrepreneur with no money.

We are here to help you. We love you guys as a community.

Whatever I can do to help you succeed makes me happy, that’s my life mission, so feel free to share this video with other people, let them know about it.

And, if you like one of the questions that someone’s asking in the comments, vote it up.

The more votes a comment ends up getting, the more likely Adam and I are to answer it during our next Q&A Thursdays.

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My Best Marketing Strategies for [2018] | Creative Growth Plans for Business

Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

2018 is going to be an exciting year.

The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.

Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?

$110,000 a month.

That’s what it averaged out to for 2017.

Here are my marketing strategies for 2018.

I just bought a blog in the marketing space for a half a million bucks.

They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.

So in 2017, I bought Uber Suggest, I think it was around 140 grand.

They had very little traffic.

I 381 redirected the site, traffic increased and guess what happened?

Nothing.

I hoped that my traffic would go through the roof, but nothing happened.

Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?

Don’t buy anything for the links.

Buy it purely based off of traffic and just pay a simple metric.

If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.

For a blog that I just spent half a million on, their traffic ranges.

On a horrible month, they’ll get around 800,000 uniques.

In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.

My marketing strategy for 2018 is to buy blogs based on of traffic.

I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.

I don’t even care if they have revenue.

If they don’t have revenue, even better.

The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.

I don’t care for any of that.

I just want the traffic.

So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?

If I can’t make my money back in less than 12 months, I will not buy it.

The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.

The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.

If you’re not even making three grand a month, that’s a good deal, right?

They’re like; you’re going to give me half a million dollars for this?

No problem.

Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.

I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.

But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.

When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.

So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.

That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.

My goal is to spend at least $5 million acquiring businesses purely based on their traffic.

If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!

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SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

Today I’m going to share with you all of my war stories about getting banned by Google. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

These are the top SEO mistakes to avoid, and if you don’t, you’re going to get banned.

Tip #1: Avoid building links through WordPress themes.

Some people are still doing them, and they think it works.

Back in the day, I had a web hosting website. I never provided web hosting, but, I ranked number one on Google for the term web hosting.

That’s one of the most competitive terms.

Everyone’s going after it because they want affiliate commissions for HostGator, Bluehost, GoDaddy.

You name it.

Instead of creating my own themes I bought domains that had hosting in it or the term web hosting and then bought a ton of WordPress themes.

I bought all the popular WordPress themes that were already out there and got them for little to no money.

Within six months I shot off to the page of Google for the term web hosting.

Within another three months, I shot up to the first spot.

And you know what happened?

Google eventually banned the website.

When I was ranking number one, I was generating over a $100,000 a month in affiliate income.

That was great.

I didn’t even spend more than $50,000 buying a ton of these sites, and I did that over a period of six months.

So the income that I was generating was massive compared to my investment.

But I got banned.

I learned, don’t do shady link affiliate tactics.

Tip #2: Avoid expired domain names.

There was a domain named after a park, and I bought it because it was about the civil war in America and it had a bunch of EDU links.

All I did was to a take ancient domain name that had a ton of authority and change it to casino-related stuff, and, boom, I popped up in the top three spots for the key term “online casino” and “casino.”

That’s crazy, right?

Eventually, Google figured it out, got banned, lost all my money.

I stopped using those tactics because it’s not good in the long run.

If you’re not sure if you’re SEO strategy that you’re using is going to get you banned or not, leave a comment, and I’ll tell you if you should be doing more of it or less of it.

The last thing you want to do is put all this time and energy like I did and then get banned.

Think long term.

Tip #3: Avoid writing the same content over and over again.
After a while, you run out of topics to produce. So you just regurgitate the same stuff over and over again.

Instead, what you should be doing is updating your old content and changing it to 2017 to 2018 and making the tools more thorough.
Delete the old ones that no one uses anymore.

In your blog, you probably already have regurgitated content, so go into your Google Analytics, look at the one that gets the least amount of search topic, and redirect to more popular topics.

Combine the content, make it more thorough, you have less duplicate content and take all your old material that’s bad and no one’s reading anymore, and delete it.

When you do that, you’re going to get way more traffic, you’re not going to get penalized, and it’s going to grow quarter over quarter continually.

Avoid these three SEO mistakes and in the long run when you measure your growth, year over year, you should be going up.

Think long-term, and stay away from short-term tricks and tactics like I was doing.

It’s about longevity. Follow these tips, and you will have longevity.

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SEO Hacks to Skyrocket Your Google Rankings | 3 Tips to Grow Website Traffic

Do you want to work hard, or do you want to work smart? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Of course, you want to work smart.

And you know What?

With on-page SEO, there are a few tactics that will make up the majority of your result.

Today I’m going to share with you three on-page SEO hacks that’ll skyrocket your Google rankings.

For those of you who don’t know what on-page SEO is, they are the changes that you make on your website, with your code, to get higher rankings on Google.

Google’s a computer.

When it’s crawling your website, it has to read code.

You’ve seen the Matrix; it’s kind of like that.

They’re crawling to figure out what your website is all about, and you can make changes, but today, I’m going to share with you three that’ll help boost your on-page SEO and your Google rankings.

Tip #1: Use Google Search Console.

Click on search analytics; you’ll see what pages are getting rankings, how many clicks, how many impressions, and your click-through rate.

You want to look at the ones that have a high impression count, but low click-rate.

That means people see your listing, but they’re not clicking on it.

Adjust your title tag and meta descriptions.

Add an appealing sentence, that includes keywords, and you’re much more likely to get clicks.

It’s not about stuffing keywords everywhere.

You have to make sure it’s readable for humans.

If you’re using WordPress, you can adjust your title, and your description, using the Yoast SEO plugin.

After 30 days, check to see if your click-rate went up, or down.

If your click-through rate goes up, Google will know to rank your page higher.

That’s how you can keep increasing your Google rankings, slowly but surely.

It’s a grind, it’s not that hard of a change, but it’s a grind in which it takes a long time before the rankings increase from it, but it’s one of the best ways to grow your traffic.

The cool part about Google Search Console is it shows you all of the keywords that you’re getting impressions for.

You can add in the ones that get a high-impression count, and ignore the ones that are low-impression count.

#2: Make sure your website is super fast.

If your server is slow, it doesn’t matter how clean-coded your website is; your site isn’t going to load fast.

Don’t get that cheap five dollar hosting solution, pay for something decent.

I’m on WP Engine, it’s expensive, but my site loads fast.

The other thing you want to do, as I mentioned, is a content delivery network.

That way if someone in India is coming to see your website, they’re getting your site pulled from a server in India.

It’ll load so much faster for them, versus them having to wait for the internet signal to pick it all the way up from the server in, let’s say, North America.

You want to make sure that your server is close to them, and no, you don’t have to buy servers all around the world; rather you want to use a content delivery network, like Akamai, and that will ensure your website loads super fast.

Make sure you’re also using Google’s AMP framework, so if someone’s on a mobile device, it’ll load your site super fast.

I don’t care if someone has a 4G or LTE phone.

Sometimes you’re in an area that has terrible reception, so having an AMP-compatible website ensures that it loads super fast.

I’ve heard a lot of people say if you have an AMP-compatible site, traffic skyrockets.

I’ve found that it usually doesn’t, in regions like North America, Canada, Australia, United Kingdom, but I found my traffic from places like Brazil, has gone up tremendously, once I implemented AMP protocol.

#3: Theme-out your website.

Let’s say your website is about SEO, stick with just SEO.

Don’t go from SEO to TV ads to radio ads.

By having a site that’s very specific on one theme, you’re going to do way better.

After Google’s Hummingbird update, websites that are super detailed and thorough on one topic, are much more likely to have more knowledge on that subject and rank higher than sites that are all over the place.

If you follow these tips, you’ll do exceptionally well.

If you’re not sure how to theme your site, leave a comment below, share your URL, ask a question about theming, and I’ll respond, helping you out.

Anything I can do to help you, just let me know, and I truly am here to help you with your marketing needs.

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