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How to Choose The Right Digital Marketing Agency

How to Choose The Right Digital Marketing Agency

Deciding to hire a digital marketing agency is easy. 

The hard part is deciding which digital marketing agency to hire. 

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. 

Which… is what makes choosing the right digital marketing agency so tricky. 

However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. 

But first, let’s start at the beginning. 

Know your goals and desired outcomes

Every business is different, as is every digital marketing agency. 

Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty.

So the first step in choosing the right digital marketing agency is understanding your goals and what you hope to achieve by working with one. 

It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. Knowing these things helps you communicate what you wish to get out of the project. 

And when an agency knows what you’re looking for, they know whether they can actually help you without wasting anyone’s time. 

Here are some examples to get your wheels turning. 

Example #1:

Pretend you want to hire an agency to help you develop a content marketing system. You ultimately want a blog that continuously runs on autopilot with no work required by you. 

  • Deliverable: a fully-managed content marketing plan, strategy, and system
  • Goal: attract more of the right visitors to your website with high-quality content
  • End result: a blog 100% managed by someone else

From there, you can start looking for companies that fit the bill because you know exactly what you’re looking for and how to communicate your desired outcomes.

Example #2:

Maybe you’re interested in creating a series of marketing videos you can use on social media and your website, but you don’t know how to do it or where to start. 

You also want someone to coach you through the process. 

  • Deliverable: a series of on-brand marketing videos and matching visual assets
  • Goal: communicate your new offer in a fun and engaging way for your audience
  • End result: a finished product and the know-how required to do it on your own

Now, you can actively look for digital marketing agencies that are willing to coach you through it. Coaching is more hands-on, so not all video marketing agencies can do this. 

But because you know what you want, you can find the right fit for you. 

Imagine the disappointment of hiring someone and realizing they can’t or won’t give you what you were really looking for. 

This is why it’s essential to pinpoint your goals and desired outcomes before doing anything else. 

7 characteristics that make a great digital marketing agency

Now you know what your goals and desired outcomes are. So, it’s time to talk about what makes excellent digital marketing agencies… great. 

So, look for these characteristics as you go through the process of deciding who you want to work with. They’ll help you vet out top-notch service providers from those who say they’re the best without proof to back it up. 

Let’s dive in!

1. A sizable portfolio and/or list of past clients

Smart digital marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see. 

You don’t necessarily have to know who their past clients are (bonus points if you do). But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone. 

Which… is fine if you’re on a budget. But not okay if you’re looking for the best of the best. 

That said, some types of services aren’t easy to display, like content marketing and SEO. So, agencies specializing in those areas may not be able to showcase their work in a portfolio. 

However, a client list is a good indication of their experience. 

Neil Patel Digital Social Proof

Note: with services like graphic design or website development, you should see a well-put-together showcase of the type of work they do. If you can’t find any examples, move on to a service provider with a portfolio that matches your expectations.

2. Experienced and specialized team members

Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team-members to suit your project. 

For example, you wouldn’t hire someone to design a logo if they don’t have a graphic designer. 

Look through their about page to see if they list their team members there. 

And if not, LinkedIn is also a great place to look. Start by searching for the agency. 

Then click “People” to see a list of everyone who works there. 

Note: this typically won’t show you any freelancers or contractors they work with, so it’s not always 100% indicative of who’s on their team. 

Furthermore, some of their team members may not be on Linkedin at all. 

But this is an excellent place to start. You can always ask questions during your consultation if you aren’t sure. 

3. Social proof and a strong industry reputation

Social proof, like testimonials and previous client reviews, can give you deep insight into what working with that agency is like.

Furthermore, smart marketers understand the importance of displaying social proof on their website. So, if you can’t find any, they may not have any previous clients, or they may not understand the industry as well as you’d like them to. 

Besides positive reviews, negative or neutral reviews can also shine a light on areas that agency struggles with to get a clear understanding of their work. 

Lastly, you can search for in-depth reviews on Google to see what others in the industry (and their past clients) say about their experiences with the agency. 

4. Similar core values and company culture

Take a moment to revisit your company’s core values and culture.

Why? Because it’s crucial to work with a digital marketing agency that values the same things and operates in a similar environment. 

Doing so ensures they mesh and work well with your team. Ultimately, an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work. 

The last thing you want is the stress of working with a group of people who don’t value the same things or operate in the same way. 

Look at the words and phrases an agency uses to describe what they do. Does this align with your core values and the results you expect to see? 

If not, move on to an agency that feels like a better fit. 

5. A well-designed website

Your website is like a cozy entryway that makes the right people feel welcome. 

The best digital marketers know how essential a well-designed website is. So, if they’re not executing internal projects well, why would you expect them to deliver something better for yours? 

This is especially true if they offer website development or design services. 

So, look through their website and listen to your instincts. 

If it doesn’t feel right or appears low-quality, you’re better off moving on to an agency that values good design and delivering exceptional user experiences

6. They don’t make outlandish promises

The type of results an agency promises on their website is a strong indication of how well they understand the industry. 

For example, anyone claiming to fast track your way to the number one spot on Google doesn’t know that SEO is both a long-term and short-term marketing strategy. Or that it requires continuous work to maintain. 

So, that’s probably not someone you should hire to help optimize your website. 

Pay close attention to the claims and promises they make. 

Make sure they align with what you know about the industry. And remember outlandish or seemingly impossible promises are a huge red flag. 

Stick to digital marketing agencies that offer transparency and realistic promises. 

7. And they’re easy to get in touch with

The best digital marketing agencies make it as easy as possible for potential clients to get in touch with them. 

Navigating their website shouldn’t feel like a maze,

In a perfect world, their contact information isn’t more than one click away regardless of what page you’re on. And they provide a clear call to action, so you know what to do next.

Furthermore, your first step should be painfully clear. Do they want you to schedule a consultation? Maybe you’re supposed to fill out a contact form for more information or a custom quote. 

If it isn’t obvious or you’re struggling to figure out how things work, consider choosing a digital marketing agency that simplifies the process. 

How to work with a digital marketing agency

There are quite a few things you can do as a client to maximize your results and get the most out of your strategic partnership with a digital marketing agency. 

Doing these things helps set the stage for effective and successful collaboration through every phase of the project.

Prepare your team and do your homework

It’s essential to have everyone on the same page. So, have a meeting with your team and let them know the extent of your new project or partnership with plenty of time to get ready for it. 

If you owe the agency anything, be sure to spend time on it and do it well. They need to learn the ins and outs of your business, and this is your chance to put it all out on the table. 

This sets the precedence for the rest of the project, so don’t rush to get it done. 

Understand the scope, process, and timeline

Before the project starts, make sure every person with a stake in it agrees on the scope and timeline before moving forward. This is just as much your job as it is your agency’s. 

Furthermore, most digital marketing projects go through these four phases:

  1. Discovery and research
  2. Project planning
  3. Execution
  4. Review, results, and offboarding

Layout the details of each step with your team and agency so everything is crystal clear before the project begins. 

Don’t expect a hands-off experience

The best digital marketing projects are highly collaborative. 

Furthermore, your input, thoughts, and ideas help move the project forward in the right direction to match your desired outcomes. 

Some agencies and projects are more collaborative than others. So make sure you understand what they need from you throughout the entire project. 

It may help to have a dedicated point of contact and a team or team member ready to manage the project. Having someone readily available helps ensure you’re not holding things up on your end. 

Be ready to forfeit control

It’s important to remember that the agency you hired is excellent at what it does, and you hired them for a reason — their expertise. 

This means giving them complete control over certain aspects of the project to let them do what they do best. It’s also important to listen to what they say. 

If they have a reason for doing things a certain way, remind yourself they’re the experts. 

You don’t necessarily have to agree, but it’s worth keeping an open mind. 

Ask questions

If you’ve never worked with a digital marketing agency before, you will see and experience a lot of new things. 

And it’s completely normal if you don’t understand everything that’s happening. 

The best thing to do is ask questions.

Maybe you don’t know why they chose this color over that one. Or there’s a piece of data you don’t get. Perhaps someone said something that doesn’t make sense to you. 

There’s nothing wrong with not knowing. However, asking about the things you’re unsure of is an excellent opportunity for everyone to learn more. It also helps clear up any uncertainties. 

How to find the right digital marketing agency for you

There are countless “full-service” agencies offering every type of service you can imagine under one roof. Which… sounds great, but I don’t recommend hiring them. 

Why? It makes more sense when you think about other industries. 

Example #1: Would you rather hire a general contractor or a custom porch specialist to build a custom-fit back deck for your house? The specialist, right? 

Example #2: Who do you see when you have specific medical issues that need attention? A specialist for that particular problem. Or you get referred to one by your general care physician. 

The best digital marketing agencies excel at one or two things with their other services being add-ons or secondary options. 

So, choose a niched digital marketing agency specializing in the types of services you’re looking for to get the best results and the most bang for your buck. 

The 6 top digital marketing agencies

Now you know what to look for and how to choose the right digital marketing agency for your next project. To help you get started, these are my top agency recommendations for different types of projects.

1. Neil Patel Digital — Best for SEO and content marketing

Neil Patel Digital is a holistic digital marketing agency specializing in content marketing and SEO for brands interested in disrupting their industry. 

Our goal is to change the way brands think about the content they produce. 

And we also care about helping that content get the attention it deserves

Our team of highly-skilled content marketers and SEO experts are equipped with my tried-and-tested digital marketing strategies to help your business deliver the right types of content… at the right time. 

Neil Patel Digital Hero

2. Storm Brain — Best for social media marketing and advertising

Storm Brain specializes in helping brands of all sizes generate more leads and leverage social media through organic and paid campaigns. 

They go the extra mile by looking at clients through the lens of an audience member to help craft and deliver long-term experiences that otherwise wouldn’t be possible. 

3. Action Rocket — Best for email marketing campaigns

From workshops and online courses to full-scale email campaign creation services, Action Rocket is a go-to expert for all things email marketing

Their team specializes in email strategy, design, and coding so you don’t have to worry about planning your campaigns or designing them. 

Plus, you can rest easy knowing your email code aligns with today’s best practices. 

4. Pop Video — Best for visual content marketing

Pop Video is a visual content marketing agency specializing in video and visual content marketing as well as matching visual assets for digital brands of all sizes. 

They understand the importance of deep collaboration between clients and their team, which is why they call themselves video partners… not video producers

At Pop Video, they consider themselves an extension of your team that works in parallel to supply iterative content for every step of the customer journey. 

5. Mad Mind — Best for eCommerce brand design

Online stores and eCommerce businesses deal with different challenges. So, you need a digital marketing agency who things differently to help you overcome those roadblocks. 

The Mad Mind team understands the importance of visual brand and product development from the look of your website and social media profiles to the intricate details of product packaging. 

6. Cubicle Ninjas — Best for branding and website/app development

In a perfect world, your website is your #1 salesman. But it’s no secret we aren’t all be web developers with a keen eye for design. 

But that’s why we hire experts, right?

Cubicle Ninjas is a digital marketing agency specializing in custom app and website development. They use modern design, humor, creative thinking, and the latest technologies to create excellent customer experiences

The best digital marketing agency is an extension of your team

Every project, big or small, deserves the attention of a true industry expert. However, choosing the right digital marketing agency often feels overwhelming. 

With tens of thousands of agencies to choose from, that’s no surprise.

But now you know what to look for, what to avoid, and how to prepare your team. Use the tips and characteristics we talked about next time you’re on the hunt for a niched digital marketing agency ready to bring your ideas to life. 

What do you consider before hiring a digital marketing agency? 

The post How to Choose The Right Digital Marketing Agency appeared first on Neil Patel.

How to Spy on Your Competitor’s SEO in 60 Seconds

Have you ever searched for a term on Google and wished that your website ranked for it?

You know that if that traffic was going to you, it could change your sales, your revenue, and even your life.

But sadly, that traffic is going to your competition. 🙁

Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them…

Introducing the new Ubersuggest Chrome Extension

I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension. It’s quick to do and it’s free.

Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar.

When you click on it, you’ll get data on any popular site.

You’ll see data on the right side, and, as you scroll, you’ll see more data.

The reason I added this feature to the Ubersuggest extension is to give you better access to your competitor’s SEO strategy.

That way you can outrank them.

Let’s go over each report of the Ubersuggest Chrome Extension and how you can use it to outrank your competition.

How to outrank your competition

First off, when you click on the “U” you’ll see traffic overview stats.

This gives you an idea if your competition has more traffic than you. If they do, then you should consider copying their SEO strategy.

If they don’t, then you still may consider spying and copying some of their SEO tactics… but, in general, focus on competitors with more traffic than you.

If you don’t know how to find these competitors, I will show you in a bit… but for now, let’s go over how you can use the data within the Ubersuggest Chrome Extension to boost your SEO traffic.

Once you find some sites that are generating more SEO traffic than you, I want you to scroll down. You’ll see charts that break down how many SEO keywords the site ranks for.

The bigger the number the better. Also, look for sites that continually rank for more keywords than fewer over time.

In other words, if they continually rank for more and more keywords, they are doing something right.

Now scroll down a bit more and you’ll see Top Pages By Country and Top Keywords By Country.

I want you to click on the arrow next to the first result under Top Pages By Country.

It should look something like this:

This will give you an idea of the pages that drive the most SEO traffic to your competition.

If you click “view all” under each page, it will take you over to Ubersuggest and give you more data on the keywords that drive traffic to that content piece.

What you will want to do is create content similar to that by using the keywords that your competition is using. The key, though, is to create content that is more detailed and thorough than what your competition published.

Now that doesn’t mean you need to have a higher word count. It means you need to be more thorough. Here’s what I mean:

  • Cover every aspect of the topic – if someone reads your content and still has questions, you didn’t go deep enough.
  • Don’t create multiple pages on the same topic – it’s better to have one page that is super in-depth than it is to have multiple pages on the same topic. When you have multiple pages on the same topic it confuses Google because it makes it harder for them to figure out which one to rank.
  • Use media to explain your message – a picture is worth 1,000 words. So, use images, audio, and video to help explain your message. For example, if you had a blog post on how to tie a tie, adding images and a how-to video would be very helpful.
  • Focus on user experience – Google optimizes for users, so focus on users before you focus on Google.

Also, with that Ubersuggest report, you’ll also notice that it will show you all of the people linking to your competitor’s article.

From there, you’ll want to reach out to those sites and see if they are willing to link out to your article, which is better and more in-depth. You can use the outreach templates in this article to help you out.

Last, but not least, I want you to look at your competitor’s keywords.

Within the Ubersuggest extension, scroll to the bottom and to see the top keywords by country. Select the arrow for any country you may be targeting to see a list of keywords.

If you click “see details” under each keyword, you’ll see a detailed report about that keyword.

You’ll be able to see the search volume over the last 12 months, the mobile versus desktop search volume, the click-through rate, how competitive the keyword is to rank, and how lucrative it is as well (CPC).

You can also see any keywords that your competition ranks for.

The report above will give you more ideas of keywords you can be targeting for your website. From there you can take that list of keywords and create content around it.

So how do you find your competitors?

In case you aren’t sure who your competitors are, don’t worry.

Just go to Google and do a search for any keyword related to your industry.

You’ll see something that looks like this:

From there, go through the sites and look for anyone who is a direct competitor. What I mean by a direct competitor is someone who sells the same products or services as you.

News sites aren’t really competitors… general informational sites like Wikipedia aren’t competitors… and even sites like Amazon that sell everything aren’t really competitors.

You need to look for direct competitors, people who focus on the same products or services as you.

Conclusion

If you haven’t tried out the Ubersuggest Chrome Extension, make sure you go and do so. It gives you tons of data for free.

It will allow you to get instant information about your competition and their SEO strategy. In essence, you can analyze the data to get insights on any company in less than 60 seconds.

So, what do you think of the new Ubersuggest extension?

The post How to Spy on Your Competitor’s SEO in 60 Seconds appeared first on Neil Patel.

My Leggodt Mini-Figure Family Adventures

During COVID19 Shelter-in-Place 2020, the Leggodt Minifigure family and their adventures were born. All scenes have been set within a mile of our home in Salton City, CA, and our home in Escondido, CA.

By the way, did you know? The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”.

Squeeze the Day!

After watching Jurassic Park last night Rex dreamed about dinosaurs 🦖 P.S. Don’t tell anyone that Rex still sleeps with his teddy bear! 🧸

Stepped on something!

Sizzling hot days call for lots of… Ice-cold ice cream! This should keep the Leggodt family busy for a while!

Junior and Mr. Leggodt went for a walk by the lake this morning

“We should have brought bread for the ducks, Dad”
“I can crumb back with some if you knead it, Junior”

Climbing a tree is a lot of fun!

This is hardcore . We apple-laud Mr. Leggodt’s efforts!

Oopsie, Blue did a little poopy, time for Junior to do some scoopy

Time for cake!

Rex and Junior never TIRE of jokes

My brother captioned this gem: The great escape from the crazy LEGO lady that keeps taking pictures of them. Figures

Picking apples is a Leggodt family tradition

Mrs. Leggodt told Mr. Leggodt to Go wash The windows

The best way to spend a Saturday afternoon is riding bicycles and trying to be punny

Read more: boredpanda.com

I Take A LEGO Miniature Of My Boyfriend Whenever I Travel Without Him And This Time, He Explored The City Of Porto, Portugal

My boyfriend and I each have one LEGO miniature that resembles us, not only in appearance, but also in character, as they possess specific inside-joke accessories.

It started as a birthday gift for him, but now I take the toy whenever I travel and he can’t join me. This way, I’ll have him in my pocket everywhere I go and make the time we’re away from each other easier to pass.

We are both medical students and as I was doing an exchange program in Portugal, I tried to picture the little guy having his own adventures. Here he is exploring the city of Porto.

#1 How Fat Can You Get From Pastéis De Nata The Traditional Portuguese Custard Tarts?#2 He Helps Me With The Microscope#3 Watch Out#4 Going To The Beach Without Sunscreen Should Scare Everyone#5 Trying To Handle This Microscope For Humans#6 Not Ready For Parenthood Yet#7 This Is The Two Of Us#8 Visiting The City Hall#9 Dangerous Walks#10 He Loves The View Through The Plane Window#11 When They Don’t Provide Your Size Seatbelt#12 Terrified By Traffic#13 In The City Center#14 Am I Supposed To Jump?#15 Hope I Didn’t Lose My City Map

Read more: boredpanda.com

This New Snapchat Filter Apparently Makes Your Dog Look Like A Disney Character (42 Pics)

For ages now, the spotlight has been on all of Disney’s princesses and a number of protagonists from the various animated series and movies that Disney has created over the decades.

However, they didn’t forget to include a number of memorable doggie characters, like Pluto, Dug, and all of the pooches from the Lady and the Tramp movie, just to name a few.

In similar fashion, among the myriad of Disney-themed filters, the world has been graced with a filter for your dog—one that transforms your dog into an absolutely adorable (well, more absolutely adorable) Disney version of your doggo.

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Image credits: Danielle Sugden

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So, Snapchaters can now get their hands on a filter that turns their beloved dogs to cuter, Disneyfied versions of their dogs, and the internet has been going nuts about it.

Even though the app itself does not deliberately say it’s a “Disney” version as the filter is called “cartoon face”, we all recognize that aesthetic and it’s safe to say that it’s definitely a Disney-inspired dog filter rather than inspired by anything else.

A Facebook user by the name of Danielle Sugden has recently found the filter and tried it out on her doggies, and the results were nothing but adorable and simply fantastic.

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Her cute poofballs were instantly transformed into Disneyfied pooches with exaggerated puppy eyes and obligatory eyebrows. Turns out, the app only recognizes the eyes and stylizes them. The booper snoot and bleps stay original, but certainly doesn’t fall out of context aesthetically.

The app’s facial recognition tech also allows for various facial expressions, mainly pertaining to how the eyes turn out. You see, it recognizes when the dog is squinting or closing its eyes. Given the vast number of breeds and facial doggie expressions, the possibilities are endless. And that’s exactly the path the internet went down.

Her post on the Dogspotting Society Facebook group was seen by thousands of people, garnering over 14,000 reactions with 3,000 shares and over 5,500 comments in less than a day. The best part is that many of those thousands of people went ahead and tried out the filter for themselves. Oh, and you better believe it’s as amazing as it sounds.

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This was also the moment when people kind of understood that the cartoon face filter was actually designed for human faces as it’s not ideal in how it recognizes a dog’s face. But, you know what, it doesn’t matter—it works with virtually all dogs, hence it’s a dog filter and it will stay that way.

Heck, try it out with your cats and other floofy poofballs around the house, see how much you can Disneyfy your pets using the app!

What are your thoughts on this? Let us know in the comments section below!

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Read more: boredpanda.com

Angry-Looking Cat Supervises Watermelons In Thailand And Is Loved By The Community

The grumpier the cat, the funnier it is. It’s the feline law of nature. Don’t believe me? Just take a look at the furball named Pearl, an experienced supurrvisor from Thailand who has been guarding a watermelon farm for almost 6 years. Pearl’s supurrpowers lie in his ability to send chills down one’s spine with glaring stares.

But his owner warns not to get bamboozled by his looks, because Pearl is the sweetest little boi in the village. We do believe her, but it doesn’t mean this funny and slightly intimidating supurrvisor is letting anyone taste that sugary melon before paying for it.

More info: Facebook | Youtube

Before getting your hands on a watermelon, you must face the stare of Pearl

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Pearl on his way to the shift at the watermelon farm

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

It’s no secret that the internet is crazy about grumpy-looking cats. Their mesmerizing glares and chilling stares have proven to be both irresistible and hysterically funny.

A giant fluff from Taiwan named Meow Meow caught everyone’s attention when people said she looked angrier than her famous predecessor (although no one will truly replace the iconic Grumpy Cat!) Another furry boy named Louis from Texas got everyone talking about just how angry he looks, and his 20K Instagram followers couldn’t agree more.

And no one will ever forget the striking Garfi the Persian cat, who we wrote about 5 years ago. Looking like a real scheming villain, Garfi has gained momentum for his incredible posing skills and infinite ginger fluffiness.

Making sure that the scales show the right numbers is also part of Pearl’s duty

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

But there may be a solid reason why the internet likes cats so much. Sam Ford, the director of digital strategy with Peppercom and a research affiliate with the MIT Convergence Culture Consortium, suggests that they allow us to engage in an activity humans have long been doing.

“Juxtaposing surprising meanings over cat images, a la the LOLcats phenomenon, allows us projecting our thoughts onto the mysterious countenance of felines,” he told Mashable. Not only do we project our thoughts, we can instantly relate to many feline facial expressions. Just like them, we too can go from plain grumpy to super excited in a minute.

This cuddly boi is taking some well-earned time for himself

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

Pearl isn’t quite impressed with the meal

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

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Pearl posing in his guard post

Image credits: นายไข่มุก ครับ

Image credits: นายไข่มุก ครับ

And this is what people had to say

Read more: boredpanda.com

This Twitter User Promised To Lengthen Fortnite Streamer’s Neck Every Time It Gets 20 Likes, Got Up To 100k Likes And A Very Long Neck

If you’re not immersed in the gaming world, you probably don’t know anything about the famous gamer Ninja, whose real name is Richard Tyler Blevins. This internet personality gained the most success in 2017 when he started streaming such well-known games as Fortnite and Battle Royale. The streamer currently has over 14 million followers on Twitch and over 24 million subscribers on YouTube. Recently, a Twitter user decided to pull a prank on him and expand the gamer’s neck just a little bit with every 20 likes they received on their tweet. Well, the person probably didn’t expect to go viral, but we are glad they did because the result is hilarious. Scroll down below to see it!

More info: twitter.com

Have you ever wondered what Ninja’s neck would look like if it were expanded into oblivion?

Image credits: morimoment

Well, someone decided to do exactly that and had no idea how many people would love to see it

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

The Twitter user quickly went viral and had to take the gamer’s neck to extreme lengths just as promised

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

Image credits: morimoment

And here’s the hilarious final result!

Image credits: morimoment

Here’s how people reacted to the hilarious result

Image credits: soIace357

Image credits: ChamacoQwertz

Image credits: _jd_unofficial

Image credits: FreddieMedhat

Image credits: helcyondays

Read more: boredpanda.com

Welcome to Content Marketing Unlocked: Your Free Blogging Course

Blogging is so effective that there are over a billion blogs on the web.

Just think about that… that’s roughly 1 blog for every 7 people.

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.

Introducing Content Marketing Unlocked

As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.

Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.

To get you started, make sure you watch the welcome video:

The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.

Then you’ll learn about the history of content marketing:

In that lesson, you’ll find 2 worksheets:

  1. Content outline – this will show you how to outline and create content.
  2. Content steps – this breaks down the steps you need to follow in order to write amazing content.

After you get the hang of writing content, you’ll want to learn how to rank your older (existing) content on your site.

And in that lesson, you’ll also get a list of tools that you should use and a master resource guide that’ll help speed up the process.

From there I teach you about the different types of content you can leverage to get more traffic. Believe it or not, there are actually 18 types you should be using.

Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.

So, what else will you learn?

The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:

Week #1

Lesson #1: Getting Started

  • Course Introduction
  • Strategies You’re Going to Learn
  • What Google Wants
  • Content Production Strategy Overview
  • Understanding the Algorithm & Updates
  • The Right Mindset

Lesson #2: History of Content Marketing

  • History of Content Marketing
  • Fact & Fiction About Content Marketing
  • Understanding Your Target Audience
  • How to Find Keywords That Will Make You Money
  • Refining Your Keyword Lists
  • Content Examples

Lesson #3: Optimizing Your Existing Content

  • How to Audit Your Existing Content
  • How to Optimize Your Content the Right Way
  • How to Re-Write Your Content So It Gets You Traffic
  • Step-by-Step On-Page Optimization Tactics
  • Content Templates to Rewrite Your Content

Week #2

Lesson #1: Major Content Types

  • Credibility & Trust Through Content
  • Types of Content
  • Blogs
  • Articles
  • Infographics
  • Videos / Visual Content
  • Podcasts / Radio Shows
  • Facebook Posts / Pages
  • Courses / Digital Classes / eBooks / Checklists
  • How-to Guides
  • SlideShare / PowerPoint / Webinars
  • Photographs / Graphics / Art
  • Instructional Guides
  • Magazines (Digital & Print)
  • Streaming Media (Periscope, Facebook Live, Snapchat)
  • Forums / Wikis / Groups / Resource Centers
  • Whitepapers / Case Studies
  • Memes (Twitter/Facebook)
  • Testimonials / Reviews
  • Content Templates for Different Content Types

Lesson #2: Pilar & Cluster Pages

  • Turn Your Keywords Into An Outline
  • How to Write Content That Gets You Traffic
  • Topical Clusters
  • Pillar Pages
  • Cluster Pages
  • Pillar & Cluster Templates

Lesson #3: Alternative Content Strategies

  • Building Authority Through Guest Posting
  • Content Production Tools
  • Plugins to Use
  • FAQ Schema
  • Live Case Studies, Market Data & Field Reports
  • Share Worthy Content
  • Content Outline Templates

Week #3

Lesson #1: Marketing Your Content

  • Site Structure
  • Theme & Topic
  • How to Rank Your Content Faster
  • Promote Your Content on a $0 Budget
  • Content Marketing Strategy
  • Content Promotion Workflow

Lesson #2: Link Building Tactics

  • What is Link Building?
  • External Link Building
  • Internal links
  • Your Link Profile
  • Advanced Linking and Off-Page Optimization Strategies
  • How to Build Links from Authority Sites
  • How to Launch Link Campaigns

Lesson #3: Tracking & Analytics

  • Setting Up Google Analytics / Google Tag Manager
  • Setting Up Google Search Console
  • Must Have Content Marketing Tools
  • Live Ranking Case Studies, Market Data & Field Reports
  • Determining KPI’s
  • Budget Planning

Week #4

Lesson #1: Ranking 1 Long Term

  • You’ve Got Content & Links, What’s Next?
  • Content Marketing in a Competitive Space
  • How to Get Started if You Are New & Have Little to No Budget
  • How to Scale if You Do Have a Budget
  • Build a Brand Long-Term

Lesson #2: Media Outlets

  • Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
  • Guest Blogging
  • Podcasts
  • Social Media
  • Connecting with Influencers

Lesson #3: Omni-Channel Strategies

  • Going Omni-Channel
  • Back Office Infrastructure
  • Analyzing and Measuring Results
  • More Content Marketing Case Studies
  • Become A Great Content Marketer
  • Summary – How to Get the Most Out of This Course

How can I follow along?

You can go to the training section of this site as I keep all my courses there.

Every Monday, Thursday and Saturday I will be adding new lessons and content.

Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.

In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.

Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.

As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.

A screenshot of a cell phone

Description automatically generated

Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button. Make sure you click that as well.

A close up of a logo

Description automatically generated

When you click on the bell, you’ll be given a few options.

A screenshot of a cell phone

Description automatically generated

Click on the “All” option. Next to the “Subscribed” button, you should see a new bell notification:

A close up of a logo

Description automatically generated

This makes it so YouTube notifies you when I release a new Content Marketing Unlocked lesson.

Conclusion

I hope you enjoy Content Marketing Unlocked.

I created this course because content marketing is one of the best ways to market your business and compete with the large companies.

Best of all, you won’t have to spend a dollar on marketing.

Let me know what you think about the course so far.

And also, what free course would you like me to create next?

The post Welcome to Content Marketing Unlocked: Your Free Blogging Course appeared first on Neil Patel.

Welcome to Content Marketing Unlocked: Your Free Blogging Course

blog

Blogging is so effective that there are over a billion blogs on the web.

Just think about that… that’s roughly 1 blog for every 7 people.

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.

Introducing Content Marketing Unlocked

As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.

Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.

To get you started, make sure you watch the welcome video:

The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.

Then you’ll learn about the history of content marketing:

In that lesson, you’ll find 2 worksheets:

  1. Content outline – this will show you how to outline and create content.
  2. Content steps – this breaks down the steps you need to follow in order to write amazing content.

After you get the hang of writing content, you’ll want to learn how to rank your older (existing) content on your site.

And in that lesson, you’ll also get a list of tools that you should use and a master resource guide that’ll help speed up the process.

From there I teach you about the different types of content you can leverage to get more traffic. Believe it or not, there are actually 18 types you should be using.

Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.

So, what else will you learn?

The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:

Week #1

Lesson #1: Getting Started

  • Course Introduction
  • Strategies You’re Going to Learn
  • What Google Wants
  • Content Production Strategy Overview
  • Understanding the Algorithm & Updates
  • The Right Mindset

Lesson #2: History of Content Marketing

  • History of Content Marketing
  • Fact & Fiction About Content Marketing
  • Understanding Your Target Audience
  • How to Find Keywords That Will Make You Money
  • Refining Your Keyword Lists
  • Content Examples

Lesson #3: Optimizing Your Existing Content

  • How to Audit Your Existing Content
  • How to Optimize Your Content the Right Way
  • How to Re-Write Your Content So It Gets You Traffic
  • Step-by-Step On-Page Optimization Tactics
  • Content Templates to Rewrite Your Content

Week #2

Lesson #1: Major Content Types

  • Credibility & Trust Through Content
  • Types of Content
  • Blogs
  • Articles
  • Infographics
  • Videos / Visual Content
  • Podcasts / Radio Shows
  • Facebook Posts / Pages
  • Courses / Digital Classes / eBooks / Checklists
  • How-to Guides
  • SlideShare / PowerPoint / Webinars
  • Photographs / Graphics / Art
  • Instructional Guides
  • Magazines (Digital & Print)
  • Streaming Media (Periscope, Facebook Live, Snapchat)
  • Forums / Wikis / Groups / Resource Centers
  • Whitepapers / Case Studies
  • Memes (Twitter/Facebook)
  • Testimonials / Reviews
  • Content Templates for Different Content Types

Lesson #2: Pilar & Cluster Pages

  • Turn Your Keywords Into An Outline
  • How to Write Content That Gets You Traffic
  • Topical Clusters
  • Pillar Pages
  • Cluster Pages
  • Pillar & Cluster Templates

Lesson #3: Alternative Content Strategies

  • Building Authority Through Guest Posting
  • Content Production Tools
  • Plugins to Use
  • FAQ Schema
  • Live Case Studies, Market Data & Field Reports
  • Share Worthy Content
  • Content Outline Templates

Week #3

Lesson #1: Marketing Your Content

  • Site Structure
  • Theme & Topic
  • How to Rank Your Content Faster
  • Promote Your Content on a $0 Budget
  • Content Marketing Strategy
  • Content Promotion Workflow

Lesson #2: Link Building Tactics

  • What is Link Building?
  • External Link Building
  • Internal links
  • Your Link Profile
  • Advanced Linking and Off-Page Optimization Strategies
  • How to Build Links from Authority Sites
  • How to Launch Link Campaigns

Lesson #3: Tracking & Analytics

  • Setting Up Google Analytics / Google Tag Manager
  • Setting Up Google Search Console
  • Must Have Content Marketing Tools
  • Live Ranking Case Studies, Market Data & Field Reports
  • Determining KPI’s
  • Budget Planning

Week #4

Lesson #1: Ranking 1 Long Term

  • You’ve Got Content & Links, What’s Next?
  • Content Marketing in a Competitive Space
  • How to Get Started if You Are New & Have Little to No Budget
  • How to Scale if You Do Have a Budget
  • Build a Brand Long-Term

Lesson #2: Media Outlets

  • Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
  • Guest Blogging
  • Podcasts
  • Social Media
  • Connecting with Influencers

Lesson #3: Omni-Channel Strategies

  • Going Omni-Channel
  • Back Office Infrastructure
  • Analyzing and Measuring Results
  • More Content Marketing Case Studies
  • Become A Great Content Marketer
  • Summary – How to Get the Most Out of This Course

How can I follow along?

You can go to the training section of this site as I keep all my courses there.

Every Monday, Thursday and Saturday I will be adding new lessons and content.

Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.

In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.

Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.

As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.

A screenshot of a cell phone

Description automatically generated

Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button. Make sure you click that as well.

A close up of a logo

Description automatically generated

When you click on the bell, you’ll be given a few options.

A screenshot of a cell phone

Description automatically generated

Click on the “All” option. Next to the “Subscribed” button, you should see a new bell notification:

A close up of a logo

Description automatically generated

This makes it so YouTube notifies you when I release a new Content Marketing Unlocked lesson.

Conclusion

I hope you enjoy Content Marketing Unlocked.

I created this course because content marketing is one of the best ways to market your business and compete with the large companies.

Best of all, you won’t have to spend a dollar on marketing.

Let me know what you think about the course so far.

And also, what free course would you like me to create next?

The post Welcome to Content Marketing Unlocked: Your Free Blogging Course appeared first on Neil Patel.

My Husband And I Decided To Recreate 31 Famous Movies And TV Series While In Lockdown

My husband and I were both furloughed as a result of the pandemic, and it soon became clear that we had very few activities that didn’t involve staring at a screen. This turned out to be one of them―we recreated posters and scenes from famous movies and TV series.

#1 Breaking Bad#2 Back To The Future Part II#3 Star Trek: The Motion Picture#4 Star Wars#5 The Shining#6 Jaws#7 Spider-Man#8 Lost#9 The Lord Of The Rings: The Fellowship Of The Ring#10 Harry Potter And The Deathly Hallows – Part 2#11 The Wizard Of Oz#12 Titanic#13 Fight Club#14 Black Swan#15 The Lord Of The Rings: The Return Of The King#16 Buffy The Vampire Slayer#17 Twilight#18 Star Trek: The Next Generation#19 Home Alone#20 A Star Is Born#21 How To Train Your Dragon#22 Psycho#23 Casablanca#24 Battlestar Galactica#25 The Matrix#26 Scott Pilgrim vs. The World#27 The Terminator#28 Moulin Rouge!#29 Daredevil#30 2001: A Space Odyssey#31 Aliens

Read more: boredpanda.com

42 Les Brown Quotes That Will Intensify Your Motivation

As a motivational speaker, author and politician, Les Brown has risen to international prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness.

Below are a compilation of 42 of his greatest inspirational quotes to keep your motivational at an all time high:

1. “Be willing to go all out, in pursuit of your dream. Ultimately it will pay off. You are more powerful than you think you are. Go for it.”

2. “It has been said,most people die at age 25 and don’t get buried until they are 65.Make an effort to live your life to the fullest.”

3. “Listen to yourself the voice that’s in your Heart not your head,it will lead you to your Goal.”

4. “There are three ingredients in the good life: learning, earning and yearning.”

5. “You have to be willing to allow the person you are today to DIE so that you can give birth to the person you are meant to become.”

6. “Other people’s opinion of you does not have to become your reality.”

7. “You don’t have to be great to get started, but you have to get started to be great.”

8. “Too many of us are not living our dreams because we are living our fears.”

9. “Life has no limitations, except the ones you make.” 

 

Les-Brown--Hunger-for-your-dream

 

11. “The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.”

12. “The greatest revenge is massive success.”

13. “Live out of your imagination instead of out of your memory.”

14. “Most people fail in life not because they aim too high and miss, but because they aim too low and hit.”

15. “Just because Fate doesn’t deal you the right cards, it doesn’t mean you should give up. It just means you have to play the cards you get to their maximum potential.”

16. “Align yourself with people that you can learn from, people who want more out of life, people who are stretching and searching and seeking some higher ground in life.”

17. “I will heighten my life by helping others heighten theirs.”

18. “Perfection does not exist — you can always do better and you can always grow.”

19. “Forgive yourself for your faults and your mistakes and move on.”

 

Les-Brown-Land-among-the-stars

 

21. “No one rises to low expectations.”

22. “Our ability to handle life’s challenges is a measure of our strength of character.”

23. “A friend who is far away is sometimes much nearer than one who is at hand.”

24. “Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.”

25. “Make sure when you fall you land on your back if you can look up you can get up.”

26. “If you set goals and go after them with all the determination you can muster, your gifts will take you places that will amaze you.”

27. “You don’t get in life what you want; you get in life what you are.”

28. “Help others achieve their dreams and you will achieve yours.”

29. “Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way.

 

Les-Brown-Your-Reality

 

31. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”

32. “Life takes on meaning when you become motivated, set goals and charge after them in an unstoppable manner.”

33. “The only limits to the possibilities in your life tomorrow are the buts you use today.”

34. “You take on the responsibility for making your dream a reality.”

35. “There are winners, there are losers and there are people who have not yet learned how to win.”

36. “No one will take better care of your dream than you.”

37. “If you run around with 9 losers pretty soon you’ll be the 10th loser.”

38. “Your dream was given to you. If someone else can’t see it for you, that’s fine, it was given to you and not them. It’s your dream. Hold it. Nourish it. Cultivate it!”

39. “You must remain focused on your journey to greatness.”

40. “Know your gifts and share them.”

41. “The people that want to step into their greatness are hungry.”

42. “In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.”

Checkout this awesome conversation Joel Brown The Founder of Addicted2Success.com had with Les Brown – So Many Amazing Drops of Wisdom from Les Brown

Thank you for reading my article! Which one is your favorite quote from Les Brown?

Read more: addicted2success.com

51 People Who Were ‘Today Years Old’ When They Realized These Random Things

Most of us have a small Ravenclaw inside of us and we adore learning new things about the world, especially if they’re random facts that completely blow our minds. A lot of us are still spending loads of time working and studying from home which leaves plenty of time for random browsing—so we’re picking up semi-useless but fun new facts about the world every day.

Like the fact that the American Gothic painting shows a farmer and his daughter, not his wife. Or how Gandalf carries his pipe in his staff.

You’re probably aware of the ‘I was today years old’ jokes that people post online when they want to share something weird that they just learned with everyone. Well, these jokes have made a resurgence during the coronavirus lockdown and there are plenty of new ones to make our jaws drop. Bored Panda has collected some of the best ‘I was today years old’ for you to enjoy (and to have cool random facts to drop during your next Zoom cocktail party), so scroll down and don’t forget to upvote your faves.

#1

Image credits: todayyearsoldig

#2

Image credits: soapachu

#3

Image credits: _youhadonejob1

So, since we’re talking about random facts today, let’s share some other cool ones, shall we? For instance, did you know that one study found that dogs prefer to align themselves “along the North-South axis under calm magnetic field conditions” when they have to go number two? Researchers studied 70 dogs over two years and this was the first time that magnetic sensitivity was proven in dogs. Science is weird and wonderful.

Another brain-melting fact is that for significant periods of time during the Stone Age, there were fewer than 1.5k people living in Central Europe. Yeah, that sounds unbelievable. IFL Science made a great analogy about how you could fit all of those people on a modern mid-sized cruise ship.

#4

Image credits: yourpappalardo

#5

Image credits: Rachael_Conrad

#6

Image credits: omynthe

Speaking of modern times, if you’ve ever complained about TV ads being too long, just wait until you realize that Old Spice made a 14-hour promo. Their ad ran on December 18, 2018 in São Paulo, Brazil, and won the Guinness World Record for the longest TV ad ever. You can find the abridged version right here (don’t worry, it’s just over 3 minutes, not 3 hours, long).

#7

Image credits: SamSykesSwears

#8

Image credits: Advil

#9

Image credits: ThatEricAlper

#10

Image credits: ColleenB123

#11

Image credits: SarahO_Connell

#12

Image credits: sassycrass

#13

Image credits: Jordan_Coombe

#14

Image credits: Shxperienced

#15

Image credits: brokemycoccyx

#16

Image credits: todayyearsoldig

#17

Image credits: upstephanie

#18

Image credits: JayyKess

#19

Image credits: MuellerSheWrote

#20

Image credits: BitchItsSpice

#21

Image credits: bakbakbakkerr

#22

Image credits: gracebeverley

#23

Image credits: SheaCoulee

#24

Image credits: TechConnectify

#25

Image credits: SlTHBARNES

#26

Image credits: kevinddaly

#27

Image credits: Kokomothegreat

#28

Image credits: hoboulis

#29

Image credits: MonicaLewinsky

#30

Image credits: BeautifulJazz16

#31

Image credits: iowahawkblog

#32

Image credits: RavenElyseTV

#33

Image credits: namjoonstaco

#34

Image credits: denzeldion

#35

Image credits: sarahmcgphoto

#36

Image credits: agasramirez

#37

Image credits: MlNACHAEYU

#38

Image credits: todayyearsoldig

#39

Image credits: bryan_spoon

#40

Image credits: RushCam

#41

Image credits: hollyshortall

#42

Image credits: emdoughtyxo

#43

Image credits: EricHaywood

#44

Image credits: BasicallyIDoWrk

#45

Image credits: CorvinJLyn

#46

Image credits: nthonyagu

#47

Image credits: OCHannahMontana

#48

Image credits: yashar

#49

Image credits: FourEcchiTasty

#50

Image credits: FreeSoul_420

#51

Image credits: __Sasquaaatch

Read more: boredpanda.com


Ishrat Pasha 2021