Who says you have to spend money to get more traffic?
For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest, but there are many more options than just my own tool.
Now before I dive into the tools, I’ve broken them down into
the following categories:
So, are you ready to dive in? Let’s get started!
All of the tools in this category will help you find more
keywords. Many of them have different ways of coming up with keyword
suggestions, so you may want to check them all out.
has many different keyword research options. First of all, it shows you how
many searches a keyword has had over the last 12 months so you can see if there
is any seasonality.
In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database, it shows you all of the keywords your competition ranks for, and it provides keyword suggestions based on questions, comparisons, and prepositions.
My favorite feature of Ubersuggest’s keyword research capabilities is that it not only can you see how competitive a term is, but it also tells you how many links the average ranking website contains.
That way you know how many links you need to build to rank
What’s also unique about Ubersuggest is that it provides
local keyword suggestions. This is great if you are trying to do local SEO.
Answer The Public
Answer The Public
leverages Google Suggest to find all of the questions people may have related
to any industry or keyword.
Just type in a keyword and it will give you a laundry list
of questions people are searching for related to that keyword.
Similar to Ubersuggest it also shows you comparison and
preposition related keywords.
What I like about the tool is compared to any competing tool, it represents the data in nice visuals.
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.
the same concept of Google Suggest, but for a handful of sites like Amazon,
Play Store, and YouTube.
If you are performing SEO on sites other than Google, you
should check out KeywordTool.io.
FAQfox is a neat little tool that finds you questions people want to be answered based on any specific site you want information from.
For example, you can type in the word “cat” and quora.com as the URL and it will show you category based questions people are asking on Quora.
You can do this for Reddit or any other site you want
keyword ideas from.
Google Keyword Planner
Of course, the search giant, Google, has its own keyword
You enter in a handful of terms you want to target and it will combine them to make different variations for you.
Not all of the keywords will be popular when it comes to search volume, but it will give you a sense of how you can go after long-tail variations within your site.
Reddit has a ton of categories (subreddits) and Keyworddit helps you find all of the keywords within that subreddit.
What’s neat is it even breaks down the volume for each of
those keywords. That way you can quickly see if any are worth going after.
Generally speaking, you’ll want to use tools like this as it
will give you a new perspective on keyword research.
Pulling results from Google is something that all SEOs already do. Because of that, you need to use other sources if you want to get a leg up on your competition.
Bulk Keyword Generator
Keyword Generator by Higher Visibility does keyword research a bit
differently than most of the keyword tools out there.
First, you pick a business category. Then you select the type of business you have and enter in any locations you are targeting.
You’ll then be given a list of keywords that you can
What I like about this tool is that it makes things super
simple, especially if you are new to SEO.
Scout is a browser extension that gives you a list of keyword ideas from
any web page.
Just browse any site or check out your competition, click a button and boom, you are given ideas on keywords that other people are using.
It breaks the keywords down by relevance and volume.
When you are doing keyword research, how do you know a keyword is getting enough searches?
SearchVolume.io lets you bulk upload up to 800 keywords and it tells you how popular each keyword is.
The tool also works for a handful of other regions, such as Brazil, France, and Italy.
Google Location Changer
Serps has a neat tool that works well if you are doing
Their Google Location Changer
allows you to search Google in any country or city. Just type in a keyword and
you’ll see who ranks.
Using this tool in combination with WordTracker Scout can
give you unique keyword suggestions.
Content is the one thing we all have to create if we want more search traffic.
Here are free content marketing tools that can help you get
the most out of your search traffic.
Have you noticed that your rankings decrease over time?
It’s not just because of Google algorithm updates. In most
cases, your old content won’t perform as well because it’s old.
Animalz Revive shows you which content pieces are dying over time.
That way you know what to focus on. Just look at the ones that have declined the most and then spruce them up so you can get more rankings.
What’s cool about this tool is it will save you a lot of
time. For example, my team updates 90 pieces of content a month. The last thing
you want to do is waste a ton of time on content that never had much traffic.
My favorite way of using Search Console is to see which one of my blog posts are getting a lot of search impressions but have less than a 4% click-through rate.
I then go in and modify each of those pages to include the right keywords in my meta tags. Then I look to see which keywords I am ranking for but not really targeting yet, and then either create new content around those terms or modify existing content to also target them.
has a feature similar to Buzzsumo but it is 100% free. It’s called Content
All you have to do is enter in a keyword or phrase and it
will show you all of the popular blog posts that contain that term.
The blog posts are then sorted by social shares, backlinks,
and search traffic.
This helps you create content around topics people want to
read, which means more traffic.
Hreflang Tag Generator
One of my biggest traffic gains has come from translating my
A lot of people ask me if they would be penalized from duplicating
and translation their content.